Jonathan Courtney

speaker

3,311 appearances 15 recordings 1 series first heard May 2024 last heard 25 Aug

Jonathan Courtney’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 5 in all, peaking in Oct 2025 with 2.

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The Startup Ideas Podcast · Making an Entire Year's Revenue on Black Friday WEEK · 10 Oct 2025 podcast

Last year, they added in a really nicely designed Endel bag.

Whoever designed that Endel bag, I know you guys are based in Berlin.

That bag convinced me.

But yeah, so this is something where if you have a software product, or if you have a service where there's an annual renewal...

doing something around Black Friday, even if that's not exactly the time where people are renewing.

So for example, with the PlayStation or Sony this week are doing their Black Friday sale.

They started it last Friday.

And they have this PSN service, which is you pay for that service to play multiplayer on PlayStation.

And even if you're already a subscriber to PSN, which I am, they'll say, hey, if you want to extend for another year, if you want to add more on,

you can do it at a discount during this week.

And so that's something which is like a...

You're already locked into the system.

You're already part of the subscription.

But now during Black Friday week, when people are expecting things to be happening and discounts to be happening, they're offering you a way to extend.

Whoop is doing the same thing.

You'll probably see these boys here along with doing a lot of like little bonuses with their bands and everything.

But yeah, SaaS products are doing like renewal pushes around this time of the year.

And if you're not a member, they're obviously doing their subscription pushes at this time of the year.

So that's one example that I really like.

If you're running some sort of digital product, some sort of SaaS thing, this is the time of year where you can push people on some sort of nice, juicy renewal plan.

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