Jonathan Courtney

This is a book I read... Two days ago, again, and I read it almost like every quarter. It's just a good reminder of little tactics. And you can open up a page and there'll be a tactic in there. I think one of my favorite things is this chapter. It's also one of the most highlighted ones, chapter 10, step 10. And it's maximizing customer satisfaction leads to bankruptcy.

And he talks about this idea of when you're creating a product and creating differentiation, make sure that you only provide the elements of differentiation that the customer is willing to pay for and not those that the customer is not willing to pay for. It sounds really stupid, but sometimes we'll make stuff at AJ and Smart where like...

And he talks about this idea of when you're creating a product and creating differentiation, make sure that you only provide the elements of differentiation that the customer is willing to pay for and not those that the customer is not willing to pay for. It sounds really stupid, but sometimes we'll make stuff at AJ and Smart where like...

And he talks about this idea of when you're creating a product and creating differentiation, make sure that you only provide the elements of differentiation that the customer is willing to pay for and not those that the customer is not willing to pay for. It sounds really stupid, but sometimes we'll make stuff at AJ and Smart where like...

20% of it is stuff nobody gives a shit about, nobody uses, but it costs us a lot of money to make it. And we're making it because one or two people said they wanted it. And I think remembering things like this is very important. Another book I'd actually like to put on the list, which is behind me. Well, I'm not going to get up. It's Rework by Jason Fried and David Heinemeyer Hansen.

20% of it is stuff nobody gives a shit about, nobody uses, but it costs us a lot of money to make it. And we're making it because one or two people said they wanted it. And I think remembering things like this is very important. Another book I'd actually like to put on the list, which is behind me. Well, I'm not going to get up. It's Rework by Jason Fried and David Heinemeyer Hansen.

20% of it is stuff nobody gives a shit about, nobody uses, but it costs us a lot of money to make it. And we're making it because one or two people said they wanted it. And I think remembering things like this is very important. Another book I'd actually like to put on the list, which is behind me. Well, I'm not going to get up. It's Rework by Jason Fried and David Heinemeyer Hansen.

That was probably this, I think that was the second business book I ever read. And that definitely defined a lot of how I think about building products. So rework Jason Freed, get him on your podcast. Guys, if you want to get Jason Freed on this podcast, can you like go on to X and tell him, come on to Greg's podcast? I saw that he replied to you.

That was probably this, I think that was the second business book I ever read. And that definitely defined a lot of how I think about building products. So rework Jason Freed, get him on your podcast. Guys, if you want to get Jason Freed on this podcast, can you like go on to X and tell him, come on to Greg's podcast? I saw that he replied to you.

That was probably this, I think that was the second business book I ever read. And that definitely defined a lot of how I think about building products. So rework Jason Freed, get him on your podcast. Guys, if you want to get Jason Freed on this podcast, can you like go on to X and tell him, come on to Greg's podcast? I saw that he replied to you.

He's great. He's great. But let me just... I'll give you the inside baseball on that.

He's great. He's great. But let me just... I'll give you the inside baseball on that.

He's great. He's great. But let me just... I'll give you the inside baseball on that.

You like that? Yeah. Yeah, I love that. I think that's great because you're being humble and not assuming he remembers this interaction.

You like that? Yeah. Yeah, I love that. I think that's great because you're being humble and not assuming he remembers this interaction.

You like that? Yeah. Yeah, I love that. I think that's great because you're being humble and not assuming he remembers this interaction.

That's not your vibe. You're too good. You're going to suggest a specific thing for him to watch.

That's not your vibe. You're too good. You're going to suggest a specific thing for him to watch.

That's not your vibe. You're too good. You're going to suggest a specific thing for him to watch.

Yeah. Jason's not... opposed to receiving reminders well no no one's opposed to receiving reminders by the way no but as in it doesn't see yeah he wouldn't take it as a like that's cool being bugged yeah really cool yeah he's jason is a huge i think jason freed cable sasser tim ferris derrick sivers are probably like my you're about rushmore That's the German version. Alexanderplatz Tower.