Jonathan Liew

He clearly loves English football, the Premier League.

And results, while they've been up and down, a lot of the friendly results have been pretty poor, to be honest.

I think the public is still stuck with him.

I think that's true to a certain extent.

I think this World Cup will see more people conscientiously not watching it than before, whether it's for ethical reasons or simply because the tournament's too big or for time zone reasons.

But it's important to point out that these kind of

These kind of qualms arise before every World Cup.

You know, it gets to May and people go like, oh, the World Cup's in a few weeks.

It just doesn't feel big.

Where's the hype?

And it's obviously because club football, the domestic season, the big leagues and the Champions League, the climax of the season takes up so much oxygen that the World Cup almost sort of creeps in under the radar.

And that's the way it's always been.

Well, yeah, it's probably the most moving thing, the most stirring thing Piers Morgan said since he quit Good Morning Britain.

But all joking aside, I live very close to the Emirates Stadium.

There were people streaming past my front door late on Tuesday night.

And I'm not an Arsenal fan, but I know lots of people who are.

And like any football club, it gives you a sense of...

identity and belonging.

And I think this is particularly true in terms of Arsenal, given the fact that it's a London club in such a diverse and multi-ethnic area, an area that's seen so much flux and change over the last 20 years.

An area that, let's face it, is often derided by other parts of the country.