Jonathan Stark

I just wanted to let you know that I've been reading your list for a long time and it's just totally transformed my business. And I have a page on my site, jonathansdart.com slash testimonials. It's like, I don't know, hundreds of testimonials like that.

That's where it's at because you're like, wow, I'm definitely like maybe I charge a lot of money, but I am definitely having a difference, making a difference or helping people transform from the hourly model to something that is much, much better. Their lifestyle, client relationship is better in so many ways. You have to get it right.

That's where it's at because you're like, wow, I'm definitely like maybe I charge a lot of money, but I am definitely having a difference, making a difference or helping people transform from the hourly model to something that is much, much better. Their lifestyle, client relationship is better in so many ways. You have to get it right.

That's where it's at because you're like, wow, I'm definitely like maybe I charge a lot of money, but I am definitely having a difference, making a difference or helping people transform from the hourly model to something that is much, much better. Their lifestyle, client relationship is better in so many ways. You have to get it right.

But once you get it right, it's so great for your peace of mind, customer satisfaction, client satisfaction, all of that. And they generally end up working a lot less because when you only get paid when you're working, you end up working a lot because you need the money.

But once you get it right, it's so great for your peace of mind, customer satisfaction, client satisfaction, all of that. And they generally end up working a lot less because when you only get paid when you're working, you end up working a lot because you need the money.

But once you get it right, it's so great for your peace of mind, customer satisfaction, client satisfaction, all of that. And they generally end up working a lot less because when you only get paid when you're working, you end up working a lot because you need the money.

As your standard of living increases over time, you're probably not raising your hourly rates as fast as your lifestyle and inflation. So what ends up happening is... You're like, geez, I need more money. I have to put in more hours. And before you know it, you're 45, two kids at home and you're working 60 hours a week just to make ends meet.

As your standard of living increases over time, you're probably not raising your hourly rates as fast as your lifestyle and inflation. So what ends up happening is... You're like, geez, I need more money. I have to put in more hours. And before you know it, you're 45, two kids at home and you're working 60 hours a week just to make ends meet.

As your standard of living increases over time, you're probably not raising your hourly rates as fast as your lifestyle and inflation. So what ends up happening is... You're like, geez, I need more money. I have to put in more hours. And before you know it, you're 45, two kids at home and you're working 60 hours a week just to make ends meet.

And people in that situation are like, I don't see a way out of this. If I raise my rates, everyone's going to leave me. They're going to go with someone cheaper. I can't work anymore. I'm already burning out. So I can't make more money that way. And either I don't want to hire or hiring is going to be too much work. It's going to take too long to dig me out of this hole.

And people in that situation are like, I don't see a way out of this. If I raise my rates, everyone's going to leave me. They're going to go with someone cheaper. I can't work anymore. I'm already burning out. So I can't make more money that way. And either I don't want to hire or hiring is going to be too much work. It's going to take too long to dig me out of this hole.

And people in that situation are like, I don't see a way out of this. If I raise my rates, everyone's going to leave me. They're going to go with someone cheaper. I can't work anymore. I'm already burning out. So I can't make more money that way. And either I don't want to hire or hiring is going to be too much work. It's going to take too long to dig me out of this hole.

I'll end up working 120 hour weeks while I try to get a couple new employees spun up. So they're trapped in this, I call it the hourly trap. When they escape and they see the light and then they finally reach the light and they tell me about it, that is definitely what I'm most proud of.

I'll end up working 120 hour weeks while I try to get a couple new employees spun up. So they're trapped in this, I call it the hourly trap. When they escape and they see the light and then they finally reach the light and they tell me about it, that is definitely what I'm most proud of.

I'll end up working 120 hour weeks while I try to get a couple new employees spun up. So they're trapped in this, I call it the hourly trap. When they escape and they see the light and then they finally reach the light and they tell me about it, that is definitely what I'm most proud of.

The thing that everybody's scared of when they think about doing a software project for a fixed price is that there's going to be bad scope creep. I've had a few sort of fixed price things happen that seem like, from the outside, they seem like they'd be really bad, but they weren't really.

The thing that everybody's scared of when they think about doing a software project for a fixed price is that there's going to be bad scope creep. I've had a few sort of fixed price things happen that seem like, from the outside, they seem like they'd be really bad, but they weren't really.

The thing that everybody's scared of when they think about doing a software project for a fixed price is that there's going to be bad scope creep. I've had a few sort of fixed price things happen that seem like, from the outside, they seem like they'd be really bad, but they weren't really.

One of the things that's unusual about giving a price for a project, instead of saying, I think it'll be about this much, but I'll bill you every week as we go, and ultimately we'll find out how much it really cost. The difference with giving them a price upfront is they can pay you upfront. So you don't have to wait. You don't have to wait for that last invoice to get paid.