Joon Sung Park

speaker
581 appearances 1 recordings 1 series first heard Aug 2026 last heard 1 Aug

Joon Sung Park’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 1 in all, peaking in Aug 2026 with 1.

Appearances

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And everyone thought, oh my god, if we can simulate a market like this, this is going to change the way we operate.
So you could immediately sense the product market fit.
Really, this was the forcing function for us to then say, OK, this is actually quite interesting.
We're actually going to show and validate that our simulation can not just be an interesting demo, but it's going to be accurate.
So we spent about a year actually demonstrating that we can create models of people that are actually amazing and validated at predicting people's behaviors across surveys, behavior experiments, real environment.
And we show that we can actually predict people's behaviors and attitudes 85% as accurately as people replicate their own.
We put that work out at the end of 2024.
And that's really what started the field around synthetic panels simulations.
And that's the market that we're seeing today.
The way I see it, synthetic panels will be larger than what we know to be the current human panel market, in part because this can really raise the ceiling of the kind of questions we can answer.
What I see today in the market is actually quite broken.
We have so many questions we want to ask about our market.
If we were to release this product, if we were to have this particular strategy, this particular policy, you're a scientist, then you want to run this study or you want to try this macro scale experiments.
You are looking at maybe 5% of those ideas.
get answered.
The rest of the 95%, we never bother experimenting with because we either don't have the ability to do them, especially if it's something at the emergent scale.
We literally don't have a way to run those emergent scale experiments.
At the same time, we don't have the budget and time for it.
So a lot of the decisions that we make as a society, we base on our gut instinct.
Sometimes they're good, but sometimes they're very biased based on our own narrow experience.
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