Joon Sung Park

speaker

581 appearances 1 recordings 1 series first heard Aug 2026 last heard 1 Aug

Joon Sung Park’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 1 in all, peaking in Aug 2026 with 1.

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Do we actually have the same representation of people as we do in the world that we live in?

And then actually asking the right questions to these people.

What are the experiments?

What are the questions that actually get at the fundamental core nature of who they are?

Some of the questions we actually ask at the start of our data collection at times is actually saying something like, tell us the story of your life.

Where did you grow up?

What did you experience?

What were some of the hardest problems that you had to tackle or decisions you had to make?

Tell us a lot about these people.

And that's what we try to do.

But that's the thing.

The reason why they want to know is so they can change their strategy.

So certainly, talking about how much resources they actually need to actually serve this market, that is a kind of changing in behavior.

But fundamentally, it is about counterfactuals.

So we have this market that we want to serve.

We want to maximize our value as a company.

What do we need to do to make sure that we react to this dip in the market, whatever it may be?

Now, fundamentally, though, the work that we do is about people.

We try to simulate people and represent people's perspectives.

So the value that we provide is counterfactual in terms of what your consumers, what your population would do.

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