Jordan Belfort

The answer still is maybe I would, maybe I wouldn't.

Why?

Because what if I don't trust the company that manufactures the product?

There's something about this.

It's an unknown company.

I don't know how they are.

I don't really know how, and sometimes that can be very profound in certain industries.

Sometimes it's less important, but the bottom line is this.

It's not enough for any one of those things.

What you're doing as a salesperson,

is you're aligning all three of those elements.

You're trying to increase someone's certainty for all three of these things.

They want a product, yourself, the company that stands behind the product, right?

And then the goal is to get them to that 10, 10, 10 in a single moment in time.

And then you ask them to purchase, right?

Now there's more to it than that because there are all these rules of persuasion, for example.

So let's say you know you have to line those three elements up.

Well, the million dollar question is how?

How do you go about doing that, right?

Well, there's another side to this that has to do with how you're initially perceived.