Jordan Gray

And...

Yeah, I just find an email address and then I cold email each time and basically say, hey, I've been following you for a while.

I noticed that you guys are this, this, and this, basically cold reading the emotional state of what their content tries to hit on, which again is kind of part of my coaching brain is like, I emotionally see them and they go, oh, he totally gets us.

And then that makes them open the attached document that much easier.

And they go, okay, well, if he gets our mission, then maybe this content is something.

Exactly, exactly.

They read it, they like it, and then they post it.

It's basically, so all caps, I write the word PITCH, full colon, and then the name of the article.

And again, the name of the article is always so aligned with their mission that they generally open it just based on that.

$97 US, one-time payment.

Definitely.

So I did a live workshop at the Ogilvy headquarters in New York, and they talk about pull versus push marketing.

Now, push marketing being

putting a post in front of someone saying, hey, buy this, and then go to our sales page and being very highly optimized about it.

And I'm definitely not the most optimized person or my funnel isn't totally dialed in because I kind of want my clients, whether coaching clients or video coach buyers, to already kind of passionately know that, okay, yes, this person's mindset is so in line with mine.

So they find their way to my website.

And whether that's just a homepage link in the byline on Entrepreneur Oracle or a direct link in the body of the text on a different site, if I'm the owner of my website, they usually consume two to five pieces of content on my site.

Sure.

So there's call to action in the middle of, at the end of almost all my articles.

And they find their way to my video course page or directly to the Supercharger Sex Life course.