Jorn Elfgren

We do it ourselves in the team, in the content team, in the marketing, but a really small team.

And we've done that since we launched, actually.

On a daily basis, now we use this Christmas calendar, and we have one of our guys, he's called Janne.

We make small films on Janne every day to just build on what to think about coming to the end year.

That's one thing, and we publish it every day.

And the other one, we write different articles, both from our client's perspective and how to free your timing and so on.

And we're going through that plan.

Yeah, do you know that traditional accounting firm, they write like, you know, it's a new tax issue, but we don't write that.

We write about how to be an entrepreneur and make it real simple.

That's the trick, I think, to find a different way of talking to our customers.

We raised capital.

We raised it a couple of times.

We are into, yeah, we did.

In like 5 million US dollars, 50 million Swedish kronor.

It's still investing.

So we're investing for the coming year.

So we're investing in our new strategy, going to a specific target market and keep on growing.

Well, we have a high churn rate because of the old traditional way, but the churn rate on

The new clients, they are low, but I don't have the actual figures in my head.

So I can't tell you, sorry.