Josephine Rhode Baker

speaker

79 appearances 1 recordings 1 series first heard Jun 2026 last heard 24 Jun

Josephine Rhode Baker’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 1 in all, peaking in Jun 2026 with 1.

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Barking Mad Podcast · Turning Frustration into Innovation, and Other Founder Stories from Interzoo 2026 · 24 Jun 2026 podcast

So we yeah, we very intentionally treat separate our supplements that includes fractional ingredients from our treats that are training treats, high qualities meat, um and and some veg, that sort of thing.

But I think separating the two is uh quite important to not confuse consumers and think they're buying something that's functional.

Yeah.

When it actually isn't.

I think they're driving a lot of the pre premisation.

So they're really scrutinizing the label, they're understanding more.

They are also a bigger part of increasingly I think every year pets become a bigger part of the family.

They went from like household pets to like actual like free baby my baby.

I don't think it's becoming stronger and stronger with the with the the younger gener generation, the stronger that feeling.

So they're definitely driving the premiumization, but I think they're also driving brands to become better and and really thinking about the traceability and the quality of the ingredients and making sure that we are providing the best best possible nutrition.

We tend to look a lot at the human space when when we look into product innovation.

I think they've had

industry is typically just a couple of years behind of uh where the human industry is going.

I think and a really interesting topic that I think consumers are getting a lot more educated on at the moment is is all around gut health and the gut microbiome and how how good gut health really supports uh health overall.

So that's something that we're trying to do a lot more research into and uh trying to find someone who can really do research into the uh gut microbiome.

Um so not just testing our food, but how does the food actually affect uh the dogs that

that we feed it with.

So I think that's that's something that we're at least really keen on exploring and see whether we can really validate um again claims through proper research.

Congrats.

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