Josh Becker

The ad surveillance economy serves up everything to untold numbers of customers, your retail habits, health concerns, even citizenship status.

But January 1st, Californians can go to a state-run website and demand 500-plus data brokers registered there delete most of the personal information they have on you later this year.

The DeleteX author State Senator Josh Becker says this won't end ad surveillance, but it's a start.

His next concern that Congress might try to override the new law with weaker federal standards.

For NPR News, I'm Rachel Miro.