Josh Bucio
speaker
87 appearances
1 recordings
1 series
first heard Dec 2024
last heard Dec 2024
Josh Bucio’s voice in public audio — every appearance, attributed to the second.
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Appearances
Yeah. The low hanging fruit is like only, you know, so valuable. Right.
And so, I mean, that brings up another topic. It's like what you are and what you aren't, right? And maybe this is what you are, right? These big projects or whatnot. But if it's not the thing that you specialize in, like what do you specialize in? And so, because... I mean, money is made when you create a specialty and you are the go-to location business for that particular solution, right?
Where when customers think of your company, right? So when they think of Urban Oasis, what is Urban Oasis, right? It can't be like Jack of all trades, everything in...
Yeah.
And as long as you feel like that is simplified enough, then, then go for it. But, you know, as Josh, me and you talked about before, like, you know, you can make money doing anything, right? Like literally the biggest challenge that we have, I mean, for those that are watching and listening to this as entrepreneurs is saying no, right? Like if we, because we,
can see value creation in anything, right? Like I look at this desk and I'm like, well, if I actually owned the countertop company and I, oh, and I could hire a few guys to be able to create the actual woodwork of it. And I could own the painting company as well that comes in and does the work. Oh, and this is, you know, I mean, again, there's opportunity in everything.
There's opportunity in creating cell phones. There's opportunity in selling water. There's opportunity in, in being sound producers, whatever. And so just really understanding exactly what makes Urban Oasis different than everybody else and not just a one-stop shop.
I mean, I'll give you, Daryl kind of hinted at this a little bit earlier, but I mean, one of our, there's a guy in our community where, you know, they did a hundred million last year and net EBITDA, They were like 1.2% and cash was like 0.6% or something. So like 600 grand on $100 million. But if I were to ask you, would you love to have a $100 million revenue business?
And, and, you know, it's, it's interesting. Like if you run a highly profitable business, like if you can figure out how to net out margins of 30% on 10 million bucks, right. That's a whole lot less work than running a hundred million dollar business that, you know, with a fraction, a fifth of the profitability is,
And so going back, I think just from like a practical standpoint, just you guys have an incredible opportunity to dive into organic and paid marketing within your markets. And like when we're talking about going deep, like that is the place. Most people do not compete in the paid space anymore. or compete well, right? Most people hire out their marketing, right? They bring in an external agency.
They don't understand their strategy. So they hire somebody to say, hey, take this off my plate. I'm going to pay you X amount of dollars to be able to get this done. They don't really know exactly how they're going to be able to bring in new clients. And so then that agency, which probably doesn't know a whole lot about their business or industry or whatnot, they attempt it.
They get a little bit of return, but since there's not good tracking, you know, the business is like, well, I don't even know if I'm making money off of this, right? That's literally most people's paid strategy. And so what I would encourage you guys to do, and obviously you're here for tomorrow, right?
We're going to be diving into this specific, these specific topics, like how do I hit all four quadrants, right? The organic, the paid, the affiliate, the referrals, right?
And so, because paid is typically where you can get the majority of your market penetration, where you really get direct traffic tied in, whether that's pay-per-click through Google and inquiry-based type stuff, or that's Facebook or YouTube or TikTok or whatever else. Like you guys have a really cool way to go and get paid because first of all,
What you guys do is the stuff that goes viral on organic and paid platforms, right? Like befores and afters. We love those. It went viral on TikTok a while back. Yeah, so you did a little bit of organic. The problem with when you go viral on like an organic type thing is it doesn't hit any of your target audience.
Right now, now all of a sudden you got somebody in Africa that's sweet before and after. And they're like, oh, man, cool stuff. Can you do, you know, a $200 job for me in South Africa? I don't think so. Yeah. Yeah. And so like, although organic's good, paid is different, right? Because you can target your audience. You can be able to get the exact ideal client profile. We call them ICP, right?
And so when I'm looking at your guys' business, like 85% residential, no paid, you're doing zero paid advertising right now.
So you're spending less than $1,000 a month. Yeah. Right. And so where a business of your size should be spending anywhere from like 5% to 10% of your total revenue on paid advertising, right? That's a lot. Yeah. That's a lot. So, I mean, you can do the math of 6 million, right? Like at 10% or let's call it 5%, you're spending anywhere from 300K all the way up to 600K, which is how much a month?
25 to 50 grand a month, right? So you guys are, you know, 2% of where you should be, right? Of like your total spend. And so like you have an incredible opportunity. And the reason I bring this up is because right now you're formulating strategy of like...
three states, 10 cities, 30 million without ever really exploring the number one thing that should be driving your business, which is paid advertising. Right. And so, but first of all, congratulations. The fact that you guys have been able to do it through affiliate and referrals, I think a lot of companies suck at that.
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