Josh Merriman

Our churn rate month to month is about 6% to 7%.

In our early days, first couple months when we were going to market, it was a lot higher than that because we really hadn't dialed in our messaging.

We weren't going after the people that had a consistent text messaging need.

That's really what separates us from the rest of the SMS field.

Most people are going after text message marketing as their content strategy and their target market.

For us, we're going after operational messaging.

If you're a real business, your operations aren't just one month out of the year.

They're 12 months.

For us, it's not a huge concern.

It's just really about targeting at the top level, making sure we find the right people.

Interesting.

And do you have additional product lines yet where you're able to upsell your base of two and 33 customers to other things?

Or is that ARPU really stuck between that 50 to 200, $300 range?

So right now it is kind of stuck.

We are developing additional features, additional things to move to.

There is this, in the text messaging world, there's a lot of directions we can go.

Do you go omni-channel, bring on social media channels as a solution like Instagram and Facebook Messenger?

Do you go the route of doing text and email?

We actually just launched Chatbot that businesses can put on their website.

That's going to be an upsell opportunity.