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Joshua Keller

๐Ÿ‘ค Speaker
115 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1420 He Went Zero to $1m in ARR in 6 Months, Bootstrapped

It was one hundred and sixty million dollars, which is the size of the IPOs.

SaaS Interviews with CEOs, Startups, Founders
1420 He Went Zero to $1m in ARR in 6 Months, Bootstrapped

Well, there's a couple of different companies within that.

SaaS Interviews with CEOs, Startups, Founders
1420 He Went Zero to $1m in ARR in 6 Months, Bootstrapped

Global Gore is a holding company that owns two of the companies that I actually run.

SaaS Interviews with CEOs, Startups, Founders
1420 He Went Zero to $1m in ARR in 6 Months, Bootstrapped

One is Union Square Media.

SaaS Interviews with CEOs, Startups, Founders
1420 He Went Zero to $1m in ARR in 6 Months, Bootstrapped

The other is Maximus.

SaaS Interviews with CEOs, Startups, Founders
1420 He Went Zero to $1m in ARR in 6 Months, Bootstrapped

Union Square Media is a typical agency.

SaaS Interviews with CEOs, Startups, Founders
1420 He Went Zero to $1m in ARR in 6 Months, Bootstrapped

We bring in Fortune 5000 clients and work on a performance basis where we're driving traffic through social native advertising is actually our wheelhouse and email marketing.

SaaS Interviews with CEOs, Startups, Founders
1420 He Went Zero to $1m in ARR in 6 Months, Bootstrapped

Maximus is a SaaS product that we then sell to other media buyers to automate their media buys.

SaaS Interviews with CEOs, Startups, Founders
1420 He Went Zero to $1m in ARR in 6 Months, Bootstrapped

And Unisquare Media is actually the biggest client of Maximus right now.

SaaS Interviews with CEOs, Startups, Founders
1420 He Went Zero to $1m in ARR in 6 Months, Bootstrapped

Yeah, Global Agora actually owns the majority of both companies.

SaaS Interviews with CEOs, Startups, Founders
1420 He Went Zero to $1m in ARR in 6 Months, Bootstrapped

And I'm a partner in Global Agora.

SaaS Interviews with CEOs, Startups, Founders
1420 He Went Zero to $1m in ARR in 6 Months, Bootstrapped

They are paying basically $9.99 a month up until a certain amount of spend, which is $150,000 a month.

SaaS Interviews with CEOs, Startups, Founders
1420 He Went Zero to $1m in ARR in 6 Months, Bootstrapped

And then it kicks over to a percentage of spent.

SaaS Interviews with CEOs, Startups, Founders
1420 He Went Zero to $1m in ARR in 6 Months, Bootstrapped

Uh, it,

SaaS Interviews with CEOs, Startups, Founders
1420 He Went Zero to $1m in ARR in 6 Months, Bootstrapped

To explain Maximus, it's better for me to explain actually how I got to the point of having Maximus.

SaaS Interviews with CEOs, Startups, Founders
1420 He Went Zero to $1m in ARR in 6 Months, Bootstrapped

So within Union Square Media, we have a team of 10 media buyers that all use Maximus.

SaaS Interviews with CEOs, Startups, Founders
1420 He Went Zero to $1m in ARR in 6 Months, Bootstrapped

The reason why I built it in the first place is because I was actually buying the media specifically on native advertising and it's very fragmented.

SaaS Interviews with CEOs, Startups, Founders
1420 He Went Zero to $1m in ARR in 6 Months, Bootstrapped

There's very manual processes and it's not time efficient and it's not easy to transfer the knowledge and that person leaves

SaaS Interviews with CEOs, Startups, Founders
1420 He Went Zero to $1m in ARR in 6 Months, Bootstrapped

And you basically have to start all over.

SaaS Interviews with CEOs, Startups, Founders
1420 He Went Zero to $1m in ARR in 6 Months, Bootstrapped

With Maximus, if somebody left, I'd be able to take over those campaigns with another buyer very easily because Maximus is doing 90% of the legwork.

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