Joshua Keller

So you're shoving in your headline, your images, your landing page, and then Maximus is self-optimizing based on the learning of the pixel placement.

To the site level.

So if you're going to a native network like Outbringer or Chibula, you could be having a thousand sites.

So for you to change each bid on each one of those site placements based on performance, you'd be sitting there all day with one campaign if it was running a lot of volume.

Late 2017.

So it's brand new.

Basically, it was in Union Square, Mia, and it was...

The single best tool I had to launch and keep and stabilize a team became too good where I felt like I needed to share it with others because anyone's doing it the old way.

It's like sewing versus an automated sewing machine.

You're just not going to do this fast.

Yeah, because in order for me to capitalize on all the traffic and all the verticals out there, I would need a team of 500 buyers.

And that takes a certain level of time.

Whereas for a company to directly be using it like an AARP or a Harry's who's actually buying the media themselves, they don't want to give the business to an agency.

They want to run and control everything themselves.

It was built.

for that so they didn't need an agency.

Or if you were an agency that was already buying media, you could build out your team a lot faster.

No, we bootstrapped.

Both companies actually have been funded out of the revenue it created.

I started in 2008 in my apartment with just myself and built it up.