Joshua Keller
๐ค SpeakerAppearances Over Time
Podcast Appearances
It was one hundred and sixty million dollars, which is the size of the IPOs.
Well, there's a couple of different companies within that.
Global Gore is a holding company that owns two of the companies that I actually run.
One is Union Square Media.
The other is Maximus.
Union Square Media is a typical agency.
We bring in Fortune 5000 clients and work on a performance basis where we're driving traffic through social native advertising is actually our wheelhouse and email marketing.
Maximus is a SaaS product that we then sell to other media buyers to automate their media buys.
And Unisquare Media is actually the biggest client of Maximus right now.
Yeah, Global Agora actually owns the majority of both companies.
And I'm a partner in Global Agora.
They are paying basically $9.99 a month up until a certain amount of spend, which is $150,000 a month.
And then it kicks over to a percentage of spent.
Uh, it,
To explain Maximus, it's better for me to explain actually how I got to the point of having Maximus.
So within Union Square Media, we have a team of 10 media buyers that all use Maximus.
The reason why I built it in the first place is because I was actually buying the media specifically on native advertising and it's very fragmented.
There's very manual processes and it's not time efficient and it's not easy to transfer the knowledge and that person leaves
And you basically have to start all over.
With Maximus, if somebody left, I'd be able to take over those campaigns with another buyer very easily because Maximus is doing 90% of the legwork.