JP Fatta

I am, brother.

Let's do it.

We were involved.

Well, actually, we were behind the scenes.

So there was a couple of projects that we worked on, which kind of led to the creation of this.

One of them was Tobacco Wars, which is probably the largest one.

that we, um, we worked on and it was kind of our entry into the actual industry itself.

Right.

So when we were doing these non-scripted, it was because a contact was kind of, um, brought to me, we had a small incubation company domiciled in South Florida.

And one of the guys, we were more focused, he's focusing on tech.

Um, but one of the guys brought somebody who was an ex film producer, an ex actor, sorry, turned film producer.

And he was trying to break out in reality based programming.

So we put together a slate of productions that we invested in, and he was going to actually utilize this to pitch to networks, which he had a lot of deep end roads into, but he couldn't make headway.

Uh, gatekeepers, right?

Leverage.

So they have showrunners.

It's kind of an incestuous society, which kind of led to all of this.

We realized firsthand by getting involved in that, how much capital it was taken to actually develop sizzle reels, which were eight minute, the three minute to eight minute segments to pitch to these networks, to have them actually fund.

Uh, we were spending probably 50 to 60 grand every time we were creating a sizzle at minimum.

And the budgets were outrageous.