Menu
Sign In Search Podcasts Charts People & Topics Add Podcast API Blog Pricing

JP Fatta

๐Ÿ‘ค Speaker
150 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1197 Sell your video content directly to your audience, $4.5m invested so far

I mean, and this was actually bootstrapped, right?

SaaS Interviews with CEOs, Startups, Founders
1197 Sell your video content directly to your audience, $4.5m invested so far

So they'd spend considerably more sometimes.

SaaS Interviews with CEOs, Startups, Founders
1197 Sell your video content directly to your audience, $4.5m invested so far

I think actually leveraging technology now, leveraging relationships, a lot of people get into it at different price points, which you're seeing in the content that's being created now digitally.

SaaS Interviews with CEOs, Startups, Founders
1197 Sell your video content directly to your audience, $4.5m invested so far

But at the time, these guys were trying to create high-quality production sizzles to pitch to these networks, but they were getting the door slammed on them.

SaaS Interviews with CEOs, Startups, Founders
1197 Sell your video content directly to your audience, $4.5m invested so far

So I got integrally involved in the operational side

SaaS Interviews with CEOs, Startups, Founders
1197 Sell your video content directly to your audience, $4.5m invested so far

once I realized that they were hemorrhaging a lot of money and we weren't getting any sort of road or pathway to any of this happening.

SaaS Interviews with CEOs, Startups, Founders
1197 Sell your video content directly to your audience, $4.5m invested so far

Yeah, it's amazing.

SaaS Interviews with CEOs, Startups, Founders
1197 Sell your video content directly to your audience, $4.5m invested so far

They have different tier budgets.

SaaS Interviews with CEOs, Startups, Founders
1197 Sell your video content directly to your audience, $4.5m invested so far

Well, first and foremost, if you're a new filmmaker and you're trying to break into the industry, almost near impossible to actually get a deal.

SaaS Interviews with CEOs, Startups, Founders
1197 Sell your video content directly to your audience, $4.5m invested so far

But assuming that you do get a deal because you have some sort of a leveraged position, then you get an override on the budget.

SaaS Interviews with CEOs, Startups, Founders
1197 Sell your video content directly to your audience, $4.5m invested so far

I mean, that's it.

SaaS Interviews with CEOs, Startups, Founders
1197 Sell your video content directly to your audience, $4.5m invested so far

You try to negotiate some back end, but most of those deals, the back ends are stripped out.

SaaS Interviews with CEOs, Startups, Founders
1197 Sell your video content directly to your audience, $4.5m invested so far

So what you do is you try to package the content.

SaaS Interviews with CEOs, Startups, Founders
1197 Sell your video content directly to your audience, $4.5m invested so far

You try to package all of the talent around the content so that you're managing the talent.

SaaS Interviews with CEOs, Startups, Founders
1197 Sell your video content directly to your audience, $4.5m invested so far

So if the talents actually break out in year two and year three, you're getting a piece of that by managing them as well.

SaaS Interviews with CEOs, Startups, Founders
1197 Sell your video content directly to your audience, $4.5m invested so far

So it's a whole actual package you put together and kind of a two-year or three-year roadmap.

SaaS Interviews with CEOs, Startups, Founders
1197 Sell your video content directly to your audience, $4.5m invested so far

But most of these guys try to break into it.

SaaS Interviews with CEOs, Startups, Founders
1197 Sell your video content directly to your audience, $4.5m invested so far

They give away most of their leverage position up front.

SaaS Interviews with CEOs, Startups, Founders
1197 Sell your video content directly to your audience, $4.5m invested so far

because they're trying to get the credits, right?

SaaS Interviews with CEOs, Startups, Founders
1197 Sell your video content directly to your audience, $4.5m invested so far

The EP credits, the producer credits.