JP Fatta

Well, I mean, the budgets are all over the map, right?

Depending on the quality, depending, most of it is really gonna be the talent.

So at the beginning, you could probably negotiate 200,000 per episode, 100,000 per episode.

but it can go up there.

It can go up to a million dollars per episode depending on the talent plus, right?

But at the very small level, and that's why non-scripted was so attractive to these networks is that the price point to create that content was very low, right?

So they can actually create a lot of, and then it's all ad revenue driven anyway for them.

Yeah, so essentially what we did is we realized through this path that we were actually,

trying to um to we realized how tough it was to actually break into the industry on the traditional side during that same process we also realized that there was a heavy migration to digital right so things were moving towards digital um this was around the same time facebook was ipo had its ipo right um so you were getting a lot of of content that was picture driven even on social media video content was probably 30 to 40 percent of the overall content now it's eight

80% plus, right?

People aren't even watching as many pictures as they are unless they're Instagram, but most of it is video-based content.

So we saw this entire shift happening, but we saw that there were inherent problems with this shift happening, right?

So even present today, a creator or a publisher that's actually trying to develop content, to distribute content digitally, still has to go through certain gatekeepers as they did on the traditional side.

You know, the Netflix, the YouTubes and all of these companies, whether they're on the user generated side or a closed end system like Netflix, most of these publishers and creators are still beholden to them in some capacity, right?

You see YouTube stripping away.

This is a complete self-managed system.

So there's three options available to a publisher right now.

UGC, which is user generated like YouTube.

Close ended, which is sell out to Netflix because Netflix is not licensing as much acquiring or do it yourself, right?

Where you have to deploy your own code.