JP Fatta

We are talking through that.

So I don't have specifics on the actual number that we want to raise, but it will be north of $10 million.

We're also exploring some creative opportunities right now because part of our technology stack

that we're developing on has elements of data, big data and analytics, which is, again, going to be given to the publishers for free so they can utilize that as insights to create better content.

The second is AI or machine learning and elements of AI that's going to be in place into that for a more immersive consumer experience

That's more preference driven.

I don't know if it's you, but most people will tell you that they spend more time looking for something to watch than actually watching content on these platforms.

we, we thought, well, first of all, we think we're worth a lot more than that, but, um, yeah, but JP, I'm just, I'm just talking from my audience.

Well, correct.

Okay.

So it's, that's all subjective by the way, right?

Because, well, we think we're worth $100 million because of the technology.

Well, first of all, if you were forecasting just on net present revenues based on a future projection, you could try to justify that.

You can also justify it by the business model and the audience size that you want.

You can justify it by your technology, your IP, and the protection over that IP.

We're in the process of protecting, yes, some of our, some of it is trade secrets and we're going into patent pending on a lot of process.

I agree.

But this, this is quantifiable, right?

Cause there's enough data out there through what's being done in the, in the ecosystem or in the digital sphere to actually quantify some of this analysis as well.

Do it for me.