Juha Berghal

Yeah, company name is still Service Flow, but we are rebranding ourselves, and the service or the product is already called One.io.

And One.io is a business-to-business integration hub that enables these different business service providers and providers

Buyers like IT, customer service, facilities management.

Subcontractors, internal teams without any technical development just by subscribing to our service.

Well, it's painful because of...

Typically, this business service area, which is, for instance, IT outsourcing, we don't have any standards like you have in ERP, you have EDI or something like that.

We don't have any standards.

So it's really kind of integrating processes and data that is human-driven, so to speak.

And also, the trend has been quite a while already so that companies are buying products

best of breed services, which means that they have multiple different suppliers and providers working together in order to provide the service.

So if you address this thing with traditional way of building integrations from the scratch, you're never going to get there.

It's too time consuming, too expensive, too complex, and there's nobody taking care of the actual thing that is middle that it would work.

We are PureSaaS.

Um...

We have the subscription fee, uh, 12 months in advance, um, starts from around 900 euros a month up to 9,000 a month.

Uh, at least the moment we're talking about 1500 a month.

We started in 2011 already, but that time we were more like R&D.

We wanted to prove this thing to ourselves.

We wanted to see the market product that is there.

So it's kind of really bootstrapping.