Juju Gotti

How great was he and Dwayne Wade?

The two of them together, they just so clearly like each other.

So that's a part of it.

Part of the story of why this has been such a success is because Amazon owns the rights to all of this.

And they said, we're going to treat it like it's our bowl season or whatever.

They've gone 10 toes down in terms of committing to this thing.

And the energy towards the broadcast, both studio and game broadcast has been incredible.

Yeah.

I would say, this is what I would say, Trista, the Cup games before we got to Vegas were great, right?

The Cup games before we got to Vegas were, think about Heat Magic, two teams where I wouldn't say anyone's on the top of anyone's radar in terms of popularity, but that game was a great game, and that game rated really well.

Obviously, the Thunder destroying Phoenix wasn't, but the point is, Spurs-Lakers, another great game.

People are engaged.

And when I say people, I'm saying the players, the coaches, the broadcasters, and the fans.

We all bought in.

And it's like all it takes is do this again and again.

Joe Varden wrote an incredible piece about the future of NBA Cup.

And as he's trying to talk about like, hey, this is something that we just have to stick with, he brings up the concept of Christmas.

Dan, do you know the concept of Christmas in this country?

As like, ooh, Santa Claus and presents and trees and all that.

It's like 200 years old.