Julia Dhar

I know.

I saw you walk in and I was like, great choices.

But I'm like, that's so interesting because obviously we've like emotionally set up for the same conversation.

Oh, I love that.

I'm like, we've got a nice, like we've got a nice crisp kind of nice white top, but not like overly formal and nice slacks situation, but like comfy and then cute.

Creative shoes.

Literally creative, fun shoes.

Oh, we're ready to do this.

Oh my gosh.

Wait, can I ask you one more question about your thesis that you did?

Please.

What was like the most, the thing that when you found out or when you discovered you just couldn't stop telling people about why people buy luxury or

why we make certain fashion or purchasing choices?

I think the thing is that people who choose to buy luxury goods or to buy one brand over another, it's not because they feel a connection with the brand.

It is because having it, owning the thing is a part of who they are.

And one of the ways you know that is, and people in your life who, for example, might buy luxury fashion and never wear it.

but they have it and they know that they have it.

And so it feels very much like a part of their identity, part of who they are as a person or how they relate to one another, how they relate to the world.

Oh, my goodness.

See, I have a friend who's like this.