Julia Poe

That's what...

That's what they kept telling themselves last season.

Yeah, I mean, I think the first kind of impression that I had was just this feels like a very fresh start.

And it feels that way for a lot of reasons.

Bryson is young.

He is someone who is still really looking to prove himself in the NBA as a front office executive.

And I think all of those factors kind of brought this very fresh energy, this very different feel, just kind of compared to what we felt around the team and around the front office in past years.

Yeah, I appreciated a few different aspects of how he approached that.

First, something that I think is very frustrating for any of us in the media space and for fans as well is when executives refuse to say the word rebuild.

And that was a word that he was happy to say today.

And I think that that is really helpful because it lets us get the semantic debate out of the way and just actually talk planning nuts and bolts what the future is going to look like.

Bryson was very clear that he does not expect

the team to be in a place where a few good draft picks, a few good acquisitions mean that this team will be competing for, you know, playoffs championship in 26, 27.

And I think that all of that.

very realistic, very pragmatic, and it's helpful because it allows fans to adjust their expectations and to just understand what is happening in this initial year.

You don't want someone to come in and set one standard and then not be able to meet it.

And I think the Bulls are kind of setting just a very realistic idea of the layering approach they're going to have to take here.

Well, there's always kind of this dichotomy between what people say at a press conference and what they actually do when the going gets tough and you get into it.

So I think there's always that dynamic.

I will say there was a point in the press conference today where Bryson kind of said that