Julian Martinez

They're on the $49 a month plan, for example.

It was actually founded in 2009.

So I've been in business for a while.

A lot of it was actually building out the platform itself.

And you know, 2016 first marketing hire, you can tell that most of the time and money and resources have been spent on developing the platform itself.

Most of the business that the company's gotten has been essentially word of mouth and referrals.

Yeah.

March, 2016, we're at about 15 full time.

And then we have a lot of part-time consultant, part-time slash consultants,

Um, but the core of the team is about 15 full time people.

Uh, you know, we're, we're kind of all over the board because of the fact that they haven't done much lead gen.

Uh, it's been essentially word of mouth.

We don't have a very good feel.

Um, you know, kind of the number that we're using, our LTV is about 2,400.

Um, and so we're, we're pegging it as a SAS play.

looking at around you know a third of that is going to be our cac but we don't know if that's going to be the true cac of you know 800 bucks i'm not sure so what is your churn currently if 100 people were paying in january 2016 how many of those 100 kept paying in february

Our trend is around 70% less.

I mean, our trend is around 30% less.

I checked.

30% month over month.