Julie Bedard

speaker

166 appearances 1 recordings 1 series first heard Mar 2026 last heard 13 Mar

Julie Bedard’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 1 in all, peaking in Mar 2026 with 1.

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The next thing, if I really just think about like what is brain fry, like it's about the iteration, it's about the oversight.

A lot of marketing lends itself to that.

Like in the field, we see stories of folks who are doing image creation.

They're doing synthetic consumer panels, right?

They're spinning up a bunch of campaigns at the same time.

And it really lends itself to that definition of like, when do they know they're done?

When do they know the image is ready?

Like, have they defined those success thresholds for themselves?

I'm guessing they haven't yet, right?

Like they haven't figured out how do you do all the things to the right level of quality based on the outcome that you're trying to drive for.

I'm glad you brought that up, Kevin, because back to this point around there's ways to use AI that actually reduce burnout.

The people who are using it for repetitive tasks, they actually were doing those types of things.

Like we found that they felt more socially connected at work.

And so it's interesting, like in all the companies that I go to, I do various types of, you know, AI enablement and workshops.

And one of the questions that I always get a lot of engagement on is, what could you use AI for?

Which is like the three worst things on your to-do list, like the procrastination things, like the things you really wait and do.

I mean, people love to talk about using AI for those.

And my hypothesis is sometimes that's probably the repetitive work.

And when you use it for that type of repetitive work, you actually reinvest the time in things that give you energy.

So more work needs to be done, but I think I've seen that a bit in the field, and that's what our data would suggest as well.

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