Julie Wainwright

So you walk in and this crunchy brown carpet that was really gross crunched when you walked on it. into the area where we process goods. And then the middle was the photography area. There were little storage alcoves off of that.

So you walk in and this crunchy brown carpet that was really gross crunched when you walked on it. into the area where we process goods. And then the middle was the photography area. There were little storage alcoves off of that.

But in order to take the right photos on the mannequin, the photographer had to open the one door to the bathroom and step into the bathroom to take pictures of the photos. The back area had a roll-up door and was a proper warehouse with a loft. But the whole thing was maybe 3,000 square feet. And this is how we got started. I thought, well, we have to start somewhere.

But in order to take the right photos on the mannequin, the photographer had to open the one door to the bathroom and step into the bathroom to take pictures of the photos. The back area had a roll-up door and was a proper warehouse with a loft. But the whole thing was maybe 3,000 square feet. And this is how we got started. I thought, well, we have to start somewhere.

But in order to take the right photos on the mannequin, the photographer had to open the one door to the bathroom and step into the bathroom to take pictures of the photos. The back area had a roll-up door and was a proper warehouse with a loft. But the whole thing was maybe 3,000 square feet. And this is how we got started. I thought, well, we have to start somewhere.

And I was floating the money. And I'm like, OK, I'm going to do this. All right, so we get it going. No VC money yet. All right. Just friends and family. No, no VC money. Angel investors. One who was amazing entrepreneur himself. So we're working in this and we realized I had this idea where I need to get to aggregators of products. Who aggregates products? Stylists.

And I was floating the money. And I'm like, OK, I'm going to do this. All right, so we get it going. No VC money yet. All right. Just friends and family. No, no VC money. Angel investors. One who was amazing entrepreneur himself. So we're working in this and we realized I had this idea where I need to get to aggregators of products. Who aggregates products? Stylists.

And I was floating the money. And I'm like, OK, I'm going to do this. All right, so we get it going. No VC money yet. All right. Just friends and family. No, no VC money. Angel investors. One who was amazing entrepreneur himself. So we're working in this and we realized I had this idea where I need to get to aggregators of products. Who aggregates products? Stylists.

because they know a lot of people, and those people buy a lot from them. So I went down to LA, developed a stylist program, promoted that, went to New York, found stylists, pulled them together, promoted the program, tried some direct mail, And I'm thinking, this is great. We're going to get tons of product rolling in. And of course, nothing's happening. The program didn't seem to be effective.

because they know a lot of people, and those people buy a lot from them. So I went down to LA, developed a stylist program, promoted that, went to New York, found stylists, pulled them together, promoted the program, tried some direct mail, And I'm thinking, this is great. We're going to get tons of product rolling in. And of course, nothing's happening. The program didn't seem to be effective.

because they know a lot of people, and those people buy a lot from them. So I went down to LA, developed a stylist program, promoted that, went to New York, found stylists, pulled them together, promoted the program, tried some direct mail, And I'm thinking, this is great. We're going to get tons of product rolling in. And of course, nothing's happening. The program didn't seem to be effective.

We weren't getting calls. We'd be checking in. What year was this? Around 2011. So no product. And then we're running the sales. It's going into the summer. And I'm like, we are so screwed because everyone we knew had given this product. I tried, we tried some direct card marketing that was percolating in through the post office, literally a postcard. Oh, like explaining the service.

We weren't getting calls. We'd be checking in. What year was this? Around 2011. So no product. And then we're running the sales. It's going into the summer. And I'm like, we are so screwed because everyone we knew had given this product. I tried, we tried some direct card marketing that was percolating in through the post office, literally a postcard. Oh, like explaining the service.

We weren't getting calls. We'd be checking in. What year was this? Around 2011. So no product. And then we're running the sales. It's going into the summer. And I'm like, we are so screwed because everyone we knew had given this product. I tried, we tried some direct card marketing that was percolating in through the post office, literally a postcard. Oh, like explaining the service.

Well, we did, but we didn't, if someone in LA, we didn't have a team down here yet. We had to fly someone down to get it and drive a U-Haul back. All right. So we're really, it's been scrappy early days. And we get a call from stylists. And I don't think I can mention the celebrity.

Well, we did, but we didn't, if someone in LA, we didn't have a team down here yet. We had to fly someone down to get it and drive a U-Haul back. All right. So we're really, it's been scrappy early days. And we get a call from stylists. And I don't think I can mention the celebrity.

Well, we did, but we didn't, if someone in LA, we didn't have a team down here yet. We had to fly someone down to get it and drive a U-Haul back. All right. So we're really, it's been scrappy early days. And we get a call from stylists. And I don't think I can mention the celebrity.

I don't think I can because she did not want the sale public when she did it. She subsequently did do public sales on the RealReal. But we get a call. X person wants to clean out her warehouses.

I don't think I can because she did not want the sale public when she did it. She subsequently did do public sales on the RealReal. But we get a call. X person wants to clean out her warehouses.

I don't think I can because she did not want the sale public when she did it. She subsequently did do public sales on the RealReal. But we get a call. X person wants to clean out her warehouses.