Julio Bravo
speaker
158 appearances
1 recordings
1 series
first heard Dec 2024
last heard Dec 2024
Julio Bravo’s voice in public audio — every appearance, attributed to the second.
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Yeah, travel ag business, only oriented by ag. So it's really ag tourism. That's what I did for, you know, until, well, to these days.
Yeah, especially Brazil is such a young country. When you go up from Paraná up to other states, they're very young countries. They're like 30 years old, 40 years old state countries, right? So you travel to see what's happening in the world. But also companies find that traveling was a good marketing tool to get a relationship status with your client.
Like you travel with your client for 10 days, you're going to have breakfast, lunch, and dinner every day. I mean, you're going to become closer with the guy, right?
Right, right. It's really a B2B type of business. I never actually had like a B2C where I invite farmers or I always go through a company because they organize, they have relationship with the clients. So my first client was a John Deere dealer out in Mato Grosso. It's called Iguazu Machines. It's like the largest John Deere dealer in Latin America right now. So he was my first client.
And then through him, I got to meet all the John Deere dealer owners in different regions. And then I started working for New Holland, for Case, for Massey, Valtra, you know, all those big companies. Then Bayer came up, and then Syngenta, and then all those companies started to some sort of hiring me to do all this traveling. So... So that was kind of fast forward to 2013.
And then my wife wanted to come up to the States to learn English. So she never had that experience that I had when I was 15 years old, 16. And she wanted to come. So I opened up the map. I said, okay, let's go to the States. But I won't go here and I won't go here. Anywhere in between, I will go. No coast.
Yeah, this is real American, right? This is actually United States. If you go to New York, you don't see an American, right? You go to San Francisco, you don't see Americans. You see people from all over the world, but not from United States. And it's insane how expensive those places are, especially for me that it's like six to one exchange rate, right? Like $1,000 for me is 6,000 reais.
It's a lot of money. That's my currency, reais. Yeah. Yeah, so it's 5.8, I think, at these days, close to six for a dollar. So it's really expensive to come to the States. And then you come to Iowa, go to Illinois, go to Nebraska. This is really real America, right? People are nice to you.
Like when I arrived here in Ankeny, my neighbors were offering me help or bringing food to me or like things that, shit, I don't, we don't have that in a big city like Curitiba. People don't say good morning in the elevator to you.
And then here people are so nice, right? Yes. And then I got this relationship with Iowa State. Since 2015, I started to building a program with Dr. Kevin Kimley from the Ag Entrepreneurship Initiative. So he started to create programs for Brazilians where we bring Brazilians here to study about successions, study about new business, study about innovation.
So we created programs and start selling to Brazilian companies and farmers to come up here and spend a week at Iowa State. So we would do classes from seven to noon and then do technical visits in the afternoon and visit what you have the best of the best of Iowa, the creme de la creme of Iowa. Definitely at Iowa State.
Yeah, with the guys with all the connections. After I met the guys at Iowa State, I met just everyone that is related to the Iowa State folks. So, met Harry Stein, met the guys at Summit. Summit is doing lots of investment in Brazil. And so, I met a lot of people. really cool people, really cool entrepreneurs from here that really is shaping the world of ag somehow.
So it's kind of nice to go back and see all of that.
Yeah. It's just like this traveling thing gets you to places that sometimes you don't know who you're sitting and having lunch with. That's what happened when I came for the first time and I came and I visit those guys. I have heard about those guys, but I didn't know they were there. Right. It's like it's just like really cool people like like you have this ethanol business since early 2000s.
Right. Yeah. Brazil really started to kick off on that in 2014, 13, when an American went down there and created.
Why we as Brazilians couldn't figure this out? Yeah. Because the technology is always created here. You guys are good on that, right? Right. When you go to Brazil and you talk about Americans, for me, Americans, for me, America overall, United States, like Brazilian big brother.
Because, I mean, like, would we have Brazil if it wasn't for the genetics, for the molecules, for the engineering? I mean, everything was created in 500 miles around here. Yeah. Through the World of X. Sometimes we don't realize that. So, to your point, you know, you get to sit and visit with those guys. It's just like what is traveling whenever you're moving. Things happen, I guess. Yeah.
And we met some really cool people down the road. I think there was that. And of course, Brazilian farmers became so big and so important that when you travel with them, there is always like a John Deere VP hosting them or a Bayer VP hosting them. So you get to meet those guys with the Brazilian farmers groups, right?
$34 trillion GDP.
It's like the half the size of Texas, our whole GDP. Yeah.
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