Julio Bravo
speaker
158 appearances
1 recordings
1 series
first heard Dec 2024
last heard Dec 2024
Julio Bravo’s voice in public audio — every appearance, attributed to the second.
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And you can see guys like Bill Gates buying farmland, Mark Zuckerberg producing their own meat in Hawaii, and you see Jeff Bezos put up a fund of a billion dollars to raise cattle in the state of Pará in Brazil. So when you see guys like that investing in ag, Who are us to not invest in ag, right?
So you see like the three most rich persons in the world invest in agriculture because their businesses stopped during pandemic. Ag didn't stop, right? Because the food needs to be produced anyways. And three times a day, everyone in the world needs to eat breakfast, lunch, and dinner. Someone will provide that food for that guy, right? 7 billion people. So we take for granted.
I think it's a high status to your question. I think a farmer in Brazil, they're big farmers. It's nice to be around farmers there because they're very successful. They're very humble people at the end of the day. And they're very easy people. I think I'm blessed to work with the guys at Ag because everyone is so nice. Everyone is, you know, that family-oriented business. Everyone is really cool.
Farmers are farmers everywhere in the world. It's like you here.
Yeah, because we're not good at marketing. Let's go and learn from Coke, from Microsoft, from Apple. How they're so good at marketing and we're not. I mean, like John Deere is one of the top five companies in the SP500 that everybody knows their brand. I think the only one company in the world that was able to achieve that is John Deere because it's almost 200-year-old company.
And everyone, even if you're not from Ag, if you're in New York and you're wearing a gender hat, people will know that it's a tractor company, right? So I think they're the only one brand that actually got that part figured out. All the rest of us, we didn't. I mean, we're not good at marketing, selling ourselves. And we always have to be defending, like you said, about the water.
I mean, like someone throws a, you know, out in the water, out on the radio, and someone will just... Pick that on Twitter and go shoot.
Yeah. But marketing waves. I mean, like we're from ag. And then we're the only one industry as a farmer that we produce something and somebody else put a price on it. It's Chicago Board of Trade that said how much I would have to sell my beans. I cannot say that I want to sell my beans for $25 a bushel. Chicago Board of Trade will say that to me.
And so it's a commodity market, and it's a roller coaster, right? Every five years, we're going to have a crisis. Every seven years, we're going to have a crisis. Even if Brazil produces much, beans will go down. U.S. produces much, beans will go down. So it's kind of like that since we're young, right? That will never change, and that's never going to stop changing.
So the year is facing a downsize of marketing, right? But they're going to get back on track in two to three years from now. The things will be back.
Yeah, everyone always have that doubt on USDA reports, right? I think it's the same here, same there when we read it. And I'm traveling here with groups and we're seeing those really nice fields and USDA comes with a report saying, no, that's not going to be it. And then we're traveling and we're seeing it, right? I don't know. It's just like...
It's hard to build up that infrastructure where we can work as one. Like I said, Americas are united by farming, but we're not really united. We don't exchange much information. I speak Portuguese, you guys speak English. Argentinians speak Spanish, which are the three most soybean producers in the world. And then you can put Mato Grosso as the fourth largest soybean producer in the world.
So it's really...
barrier language or culture battle or whatever you know it's like it's hard to blend but it's possible it's just like what do you do here it's one step right what do you do with farm for profit right it's really one step of course all your audience will be ag related people right but someday someone in New York will be listening to you and say well that makes sense what those guys are doing right or someone in Sao Paulo will listen to and then say well there makes sense yeah
Go to a supermarket. Go to Hy-Vee, Walmart, or any supermarket. I mean, like, have you ever thought about how much is the process of farm to fork? So it's big, you know, from farm to get to the grocery store. I mean, like, it's a process, right? And out of the soybeans, I think we produce close to 30 subproducts. I don't eat soybean. You eat bacon. Do you drink milk? Do you eat egg?
Everything is from, you have ate soybeans, right?
To go back to farming somehow. So, yeah, so that's kind of, I think people don't appreciate it because they don't know. And so how do we break ice, right? How do we break that to people to understand the process of farm to fork industry? So that's kind of, I think that's kind of my mission here. It's really, how do I connect better?
How do I, I want to get all the network that I built up in the past 15 years doing what I do and really making the world of VAG a smaller place. So people can connect and together unite the Americans for us to, you know, fight all those nonsense things that people throw out at us.
people down there to figure it out or you know bring them up here and host them it's right there's a lot of different stuff that that we can do we have to just think outside the box from just planting that seed and harvesting it yeah your universities are close to 150 years old right you've been learning from a long time from all the process i mean like you have agriculture economists yeah uh it is just uh here you go to iowa state you have ag econ right yeah it's kind of cool to see that we don't have anything close to that uh in our college it was that cool when
I was in college. Yeah. But I think you guys figure out the, I mean, like agribusiness is a word that was created here. And you do really good on ag and the business side. We are really good on ag in Brazil. Right. We're still figuring out the business side. Because we don't have ag econ engineers. We don't have ag econ people.
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