Juri Kaljundi

So basically, we're a team productivity improvement tool.

Initially, we started really from weekly reporting.

And over the years, actually, I did quarterly goal setting.

So OKRs, objectives and key results.

That's really popular now, especially in the US, in tech sphere.

So basically, yeah, our business model is to charge $7 per user per month.

And we've been growing from that.

We started actually four years ago.

We are mostly bootstrapped actually.

So initially we raised around 200K from some friends, but we have been cashflow positive since 2015.

Oh, that's great.

So 200 grand is all that's gone in the company.

Yeah.

We're still tiny, so we're 12 people.

We're based in a tiny Estonia and even a tinier town of 100,000 people, but actually like

Around 40% of our customers are in the US and all the rest all over the world.

A little bit below 1,000 companies.

Yeah, basically our main kind of buyer is any kind of team leader.

And initially when we started, we really were selling for small teams of up to 10 people or 5 to 10 people.

So a team manager wants to get their direct reports running better.