Justin Colby

So when it comes down to the idea of a bigger marketing budget, depending upon your specific scenario, who you are, how much experience, how big is your team, you know, whatever, I highly encourage individuals who are doing any type of online marketing, not to necessarily spend more money, but to take a service like leaddetector.io and put it on their website.

So when it comes down to the idea of a bigger marketing budget, depending upon your specific scenario, who you are, how much experience, how big is your team, you know, whatever, I highly encourage individuals who are doing any type of online marketing, not to necessarily spend more money, but to take a service like leaddetector.io and put it on their website.

Now, for some of you, you might not have a website. So there's a great website would be rocket sites, rocket sites. They're affordable. They are very specific to what we do as real estate investors. They're there for you. They have the right message prebuilt. You don't have to do anything. You put lead detector on that rocket site and you have a killer combination.

Now, for some of you, you might not have a website. So there's a great website would be rocket sites, rocket sites. They're affordable. They are very specific to what we do as real estate investors. They're there for you. They have the right message prebuilt. You don't have to do anything. You put lead detector on that rocket site and you have a killer combination.

Now let's go back to talking about conversion. The conversion of these leads is typically what people underestimate the value of. And some don't. But a lot of people just want to keep spending more, right? They want to get up to $40,000 or $50,000 a month marketing spend. But if I were to audit their CRM, I would almost guarantee you I'd find leakage in conversion ratio.

Now let's go back to talking about conversion. The conversion of these leads is typically what people underestimate the value of. And some don't. But a lot of people just want to keep spending more, right? They want to get up to $40,000 or $50,000 a month marketing spend. But if I were to audit their CRM, I would almost guarantee you I'd find leakage in conversion ratio.

And this is why I would tell you more is not always better because any good sales rep right in our space, they're really converting one out of every 20 leads at worst, some really good one out of 10, but they can't hold more than I would say 70 to 80 leads at any time.

And this is why I would tell you more is not always better because any good sales rep right in our space, they're really converting one out of every 20 leads at worst, some really good one out of 10, but they can't hold more than I would say 70 to 80 leads at any time.

So if you look at your operation and you might be out there listening and watching this that you are the only part of your operation, you are the operation, you might realize I have too many leads, right? I'm not even being efficient in what I'm doing here and I need to focus on conversion. So then you say, well, how am I going to follow up with, I'm going to make up a number here.

So if you look at your operation and you might be out there listening and watching this that you are the only part of your operation, you are the operation, you might realize I have too many leads, right? I'm not even being efficient in what I'm doing here and I need to focus on conversion. So then you say, well, how am I going to follow up with, I'm going to make up a number here.

How am I going to follow up with 500 leads in my CRM? Knowing that you are the only person working those leads. Well, that's where the cool technologies of today have come in, right? So like Rocketly CRM has automation within it that nurtures the sequencing of communication with those individuals. Now, typically that nurture can come through email, texting, or you could physically call, right?

How am I going to follow up with 500 leads in my CRM? Knowing that you are the only person working those leads. Well, that's where the cool technologies of today have come in, right? So like Rocketly CRM has automation within it that nurtures the sequencing of communication with those individuals. Now, typically that nurture can come through email, texting, or you could physically call, right?

Now, we don't do any outbound within Rocketly CRM. That's, you know, obviously all those laws have hit pretty hard. But if you need some sort of nurture sequence, leveraging AI is the way to go. Again, this is why I'm not totally in belief of more is always needed.

Now, we don't do any outbound within Rocketly CRM. That's, you know, obviously all those laws have hit pretty hard. But if you need some sort of nurture sequence, leveraging AI is the way to go. Again, this is why I'm not totally in belief of more is always needed.

If you use AI for the use case and is there and built in a way that's communicating with the seller to rehash the conversation or bring them back to the table, then you don't need more leads. You need the AI to work so you don't have to. Now, this also goes to this idea and myth I want to break of bigger is better with your operation.

If you use AI for the use case and is there and built in a way that's communicating with the seller to rehash the conversation or bring them back to the table, then you don't need more leads. You need the AI to work so you don't have to. Now, this also goes to this idea and myth I want to break of bigger is better with your operation.

Given the state of technology these days, I just, I don't believe that much anymore. And I'm not saying some operations shouldn't be large, but if you want to be making $100,000 a month, you don't need more than five people in your business. five people right now. Again, I'm talking to the transactional real estate investor here. I am not talking to the apartment owner.

Given the state of technology these days, I just, I don't believe that much anymore. And I'm not saying some operations shouldn't be large, but if you want to be making $100,000 a month, you don't need more than five people in your business. five people right now. Again, I'm talking to the transactional real estate investor here. I am not talking to the apartment owner.

I'm talking to the transactional real estate investor. If you have one or two acquisition people, you have one or two disposition people and yourself, you should be able to run A full fledged a hundred thousand dollars a month transactional business between wholesaling and fix and flipping for sure. I would even make the argument.

I'm talking to the transactional real estate investor. If you have one or two acquisition people, you have one or two disposition people and yourself, you should be able to run A full fledged a hundred thousand dollars a month transactional business between wholesaling and fix and flipping for sure. I would even make the argument.