Justin Colby

Since then, in order to actually expand and grow, we've had to bring on a local COO for our real estate flipping businesses throughout the country to manage those. And then we brought on a COO to help us manage the franchise. So great people make all the difference.

Since then, in order to actually expand and grow, we've had to bring on a local COO for our real estate flipping businesses throughout the country to manage those. And then we brought on a COO to help us manage the franchise. So great people make all the difference.

Well, as far as giving up, I mean, well, I'll start with what I've retained. I'm still responsible for culture, for people, for finance. But the COO is responsible for operations, making sure that, you know, we're hitting metrics. His word of the year right now, Vance Courtney, he's our COO, just a really talented guy. His word of the year is execution.

Well, as far as giving up, I mean, well, I'll start with what I've retained. I'm still responsible for culture, for people, for finance. But the COO is responsible for operations, making sure that, you know, we're hitting metrics. His word of the year right now, Vance Courtney, he's our COO, just a really talented guy. His word of the year is execution.

my word of the year is advance. And not just advance the business forward, but actually his name is in my word of the year, advance. So we added him, he's adding value, but we're advancing, we're moving things forward. And he effectively does that for us.

my word of the year is advance. And not just advance the business forward, but actually his name is in my word of the year, advance. So we added him, he's adding value, but we're advancing, we're moving things forward. And he effectively does that for us.

So as a CEO, I have lots of responsibilities, but to be able to have somebody I can trust that is executing and moving things along, it's made all the difference.

So as a CEO, I have lots of responsibilities, but to be able to have somebody I can trust that is executing and moving things along, it's made all the difference.

Yeah, great questions. So the benefits of a franchise are really in the eye of the beholder. We have some franchisees that have already done dozens and dozens of deals and they want to scale their business. They want to help learning what the next triggers are to get to the next level, right?

Yeah, great questions. So the benefits of a franchise are really in the eye of the beholder. We have some franchisees that have already done dozens and dozens of deals and they want to scale their business. They want to help learning what the next triggers are to get to the next level, right?

That's been one of the areas of greatest strength for us is helping business owners take an existing wholesaling or real estate investing business and take it to the next level. We help build them a roadmap, right? Yeah. A lot of it is boiled down to two things. It's marketing and sales.

That's been one of the areas of greatest strength for us is helping business owners take an existing wholesaling or real estate investing business and take it to the next level. We help build them a roadmap, right? Yeah. A lot of it is boiled down to two things. It's marketing and sales.

And you have to have a streamline of leads, right? So we have strategic partners. We really optimize our franchisees' ability to generate leads, to take out the lumpiness, to help them develop consistency in their business. And then my favorite is acquisitions, the sales process. There's so much money in the proper use from managing a lead at the very beginning all the way through dispositions.

And you have to have a streamline of leads, right? So we have strategic partners. We really optimize our franchisees' ability to generate leads, to take out the lumpiness, to help them develop consistency in their business. And then my favorite is acquisitions, the sales process. There's so much money in the proper use from managing a lead at the very beginning all the way through dispositions.

I refer to that whole thing as the sales process to optimize revenue. In the heart of that is the acquisition process, right? So when somebody buys a franchise, they're getting an operating system to optimize revenue and to know which habits, what activities are going to yield them the best results and optimize their efforts. So... how it compares to licensing or things that other coaches do.

I refer to that whole thing as the sales process to optimize revenue. In the heart of that is the acquisition process, right? So when somebody buys a franchise, they're getting an operating system to optimize revenue and to know which habits, what activities are going to yield them the best results and optimize their efforts. So... how it compares to licensing or things that other coaches do.

I can't speak to that for sure, but I love the franchising model. For this reason, I like the partnership. For the franchisor to be successful, the franchisees have to be successful first. That's right. So our entire motivations are aligned in their success.

I can't speak to that for sure, but I love the franchising model. For this reason, I like the partnership. For the franchisor to be successful, the franchisees have to be successful first. That's right. So our entire motivations are aligned in their success.

So our entire infrastructure is building a plan around their success so that they are ultimately bringing in revenue, thriving in their business, and then the franchisor succeeds.

So our entire infrastructure is building a plan around their success so that they are ultimately bringing in revenue, thriving in their business, and then the franchisor succeeds.