Justin Colby

Become a franchise.

Become a franchise.

That's right.

That's right.

Yeah, so the three core, we call them the three core strategies, which is not going to be a surprise to anybody, but you have cold calling done correctly. Sure. Done ethically. Then you have direct mail and all the various techniques and strategies, leveraging a good strategic partners there.

Yeah, so the three core, we call them the three core strategies, which is not going to be a surprise to anybody, but you have cold calling done correctly. Sure. Done ethically. Then you have direct mail and all the various techniques and strategies, leveraging a good strategic partners there.

And then all the forms of web, PPC, SEO, Facebook, and all the activities to go into there to have a presence online.

And then all the forms of web, PPC, SEO, Facebook, and all the activities to go into there to have a presence online.

I'm going to share with you a little insight on what we help our franchisees track. It's actually called a LOAC. LOAC stands for Leads, Opportunities, Appointments, Contracts, and Closes, right? So that's the acronym. So we help our franchisees drive leads. Now, each market and each marketing strategy will yield a different amount from a quantity perspective.

I'm going to share with you a little insight on what we help our franchisees track. It's actually called a LOAC. LOAC stands for Leads, Opportunities, Appointments, Contracts, and Closes, right? So that's the acronym. So we help our franchisees drive leads. Now, each market and each marketing strategy will yield a different amount from a quantity perspective.

But what we help them learn and identify in their business is the ratio of leads to opportunity conversion. That's an indication of how well you're managing leads. You know, the opportunities that come in, your speed to lead, how, you know, how much urgency you have as far as chasing people down.

But what we help them learn and identify in their business is the ratio of leads to opportunity conversion. That's an indication of how well you're managing leads. You know, the opportunities that come in, your speed to lead, how, you know, how much urgency you have as far as chasing people down.

The opportunity to appointment conversion is a metric you have to be aware of because you need to get your face, your body, your feet in front of somebody as often as possible. We have virtual franchisees, so that can be done over the phone. Optimally, it's in the living room. It's knee-to-knee, belly-to-belly, face-to-face, where you can build that human-to-human connection. Sure.

The opportunity to appointment conversion is a metric you have to be aware of because you need to get your face, your body, your feet in front of somebody as often as possible. We have virtual franchisees, so that can be done over the phone. Optimally, it's in the living room. It's knee-to-knee, belly-to-belly, face-to-face, where you can build that human-to-human connection. Sure.

But that LOAC, that acronym allows us, it's not just tracking leads, opportunities, appointments, contracts, and closes. It's the ratio and how they speak to each other. And it's identifying, okay, what triggers do I need to pull my business based off of tracking these things? So we help our franchisees just by naturally using their CRM.

But that LOAC, that acronym allows us, it's not just tracking leads, opportunities, appointments, contracts, and closes. It's the ratio and how they speak to each other. And it's identifying, okay, what triggers do I need to pull my business based off of tracking these things? So we help our franchisees just by naturally using their CRM.

It updates their LOAC, these metrics daily so that they realize to the day, to the week, how is my business doing? What's the health? So those are the, you know, the... I think of them as like the vitals.

It updates their LOAC, these metrics daily so that they realize to the day, to the week, how is my business doing? What's the health? So those are the, you know, the... I think of them as like the vitals.

Justin, it's this idea that like if you go into an emergency room, they're very likely you have a broken arm, you're holding your arm, you're moaning or whatever. They're interested in your arm. They're going to fix your situation with your arm, but they're going to check your vitals first.

Justin, it's this idea that like if you go into an emergency room, they're very likely you have a broken arm, you're holding your arm, you're moaning or whatever. They're interested in your arm. They're going to fix your situation with your arm, but they're going to check your vitals first.