Justin Colby
👤 SpeakerAppearances Over Time
Podcast Appearances
They're going to make sure, is this person at risk of dying or something worse than what I'm seeing with the arm? The vitals of the business in my mind are the LOAC. And that will tell you everything in your business. And that way you're able to make decisions, calculate decisions on what pivots to make.
They're going to make sure, is this person at risk of dying or something worse than what I'm seeing with the arm? The vitals of the business in my mind are the LOAC. And that will tell you everything in your business. And that way you're able to make decisions, calculate decisions on what pivots to make.
Our team did.
Our team did.
That's right.
That's right.
Less leads managed well is better than an abundance of leads managed poorly.
Less leads managed well is better than an abundance of leads managed poorly.
Less leads managed well is better than an abundance of leads managed poorly.
Less leads managed well is better than an abundance of leads managed poorly.
Yeah, percentages are probably the most helpful. So from a lead to opportunity conversion, or another way to say it is a lead, to me, is any inquiry. An opportunity is a yes or a maybe or even a soft no. An opportunity is somebody they're going to have some level of follow-up to.
Yeah, percentages are probably the most helpful. So from a lead to opportunity conversion, or another way to say it is a lead, to me, is any inquiry. An opportunity is a yes or a maybe or even a soft no. An opportunity is somebody they're going to have some level of follow-up to.
That's another way to describe it. Or another way that people describe opportunity is net lead.
That's another way to describe it. Or another way that people describe opportunity is net lead.
So of your net leads, of your opportunities, that conversion ratio really needs to be... 30% are better, but that's so subjective because if you're in a market where you're doing a lot of cold calling, it's going to be low. I was going to say. If it's PPC, it probably needs to be 80%. Yeah. So when I say 30, 30 encompasses all three core strategies. It also is just kind of- It's a blended ratio.
So of your net leads, of your opportunities, that conversion ratio really needs to be... 30% are better, but that's so subjective because if you're in a market where you're doing a lot of cold calling, it's going to be low. I was going to say. If it's PPC, it probably needs to be 80%. Yeah. So when I say 30, 30 encompasses all three core strategies. It also is just kind of- It's a blended ratio.
It's a blended ratio. So thank you for clarifying that because anybody listening, I think if they identify 30, then they're probably not doing enough. But if it's a blended ratio, it also accounts for somebody calling from a direct mail piece saying, pound sand, take me off your list.
It's a blended ratio. So thank you for clarifying that because anybody listening, I think if they identify 30, then they're probably not doing enough. But if it's a blended ratio, it also accounts for somebody calling from a direct mail piece saying, pound sand, take me off your list.
We're technically referring to that as a lead because we're still trying to identify what percentage of the people that inquired, whether they were telling you to take it.
We're technically referring to that as a lead because we're still trying to identify what percentage of the people that inquired, whether they were telling you to take it.