Justin Colby

And that's where they're going to lose money.

And that's where they're going to lose money.

Absolutely.

Absolutely.

That's right. I tell my team, like, I don't care about weekends. Like, not in our space of real estate. I think there's a lot of people who, like, oh, I own a business to have more time. I got to shoot all you guys straight. Owning a business actually goes the other way for a long period of time is you actually have less time. And because, like...

That's right. I tell my team, like, I don't care about weekends. Like, not in our space of real estate. I think there's a lot of people who, like, oh, I own a business to have more time. I got to shoot all you guys straight. Owning a business actually goes the other way for a long period of time is you actually have less time. And because, like...

I was talking to my general manager the other day is some leads came in rather late at night my time. Now, I'm East Coast and he's in Arizona still. So I literally saw the leads come in and I called them and I said, you need to go get these. Not for any other reason, but I knew he would do it. Right. Because it was what, nine o'clock my time.

I was talking to my general manager the other day is some leads came in rather late at night my time. Now, I'm East Coast and he's in Arizona still. So I literally saw the leads come in and I called them and I said, you need to go get these. Not for any other reason, but I knew he would do it. Right. Because it was what, nine o'clock my time.

So seven o'clock in Arizona or maybe it was six o'clock.

So seven o'clock in Arizona or maybe it was six o'clock.

Well, my rest of my team would have been like, I mean, it's six o'clock. Right. Like I'm done for the day. And I'm like, fuck, no, you're not like I just spent money on that lead. Yeah. Go get that lead.

Well, my rest of my team would have been like, I mean, it's six o'clock. Right. Like I'm done for the day. And I'm like, fuck, no, you're not like I just spent money on that lead. Yeah. Go get that lead.

100%.

100%.

There's no doubt. And the weekend's the same. I think there's a lot of, and I don't have my phone on me, but I think there's a lot of people that need to get those notifications on their phone because as the business owner and your clientele is made up of what? Is it kind of a mesh of like real businesses that have acquisition teams and the solopreneur who's doing it themselves?

There's no doubt. And the weekend's the same. I think there's a lot of, and I don't have my phone on me, but I think there's a lot of people that need to get those notifications on their phone because as the business owner and your clientele is made up of what? Is it kind of a mesh of like real businesses that have acquisition teams and the solopreneur who's doing it themselves?

Yeah.

Yeah.

Yeah. Well, and but I would tell that same person is you better be seven days a week, you know, 24 seven, because your lead comes in on Saturday at, you know. 2 p.m. in the afternoon when they're out with their family, like you said about dinner. Hey, excuse me, guys, I got to let me just make this call real quick because you spent money on that lead and that lead speed to lead.

Yeah. Well, and but I would tell that same person is you better be seven days a week, you know, 24 seven, because your lead comes in on Saturday at, you know. 2 p.m. in the afternoon when they're out with their family, like you said about dinner. Hey, excuse me, guys, I got to let me just make this call real quick because you spent money on that lead and that lead speed to lead.