The Bank Account Setup That Will Change Your Real Estate Business | David Richter

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What is the Profit First system?

David Richter 0:00
If you're running a for-profit business, you need to be thinking about profitability. You should be making money because without it, you won't be able to grow, scale, or have people on the team or give or travel or whatever you want to do with your business. And so he's just like, here, here's a system. That's what I loved about Profit First. I went a step further than all those other books and said, here's a system to actually do that. And that's what Justin was alluding to with the bank account set up a couple minutes ago. It literally revolves around you being intentional with every dollar.
Justin Colby 0:36
What is up, everybody? What is up, my Science of Flipping fam? This is gonna be a good one, because if you are in real estate, if you're doing deals, if you're making money, but you still feel broke, and we've all been there, including myself, then my guest, David Richter, is here to help you. He is the author of Profit First for Real Estate Investors. He thinks like a CEO. He helps us think like CEOs and CFOs. So, David Richter, what is happening, brother?
David Richter 1:06
What's up, Justin? It's good to be on here.
Justin Colby 1:08
Yeah, I'm excited to have you. You know, I had you come speak to one of my smaller group events and people loved it. And I said, it's about time you come and join the podcast and make sure everyone in my world knows who you are, knows your book, reads your book, but starts acting like treating it like a real business and not just a hobby, right?
David Richter 1:31
Yeah, big time.
Justin Colby 1:32
So tell us a little bit about your story. Where did this come from? How did you develop this idea, concept of making sure you're running a business with Profiting First? Because obviously it seems pretty like a no-duh statement. And as you know and I know, it is anything but a no-duh statement.
David Richter 1:49
True. It definitely came from pain. I was a part of a real estate company in my early 20s where I jumped right from college into real estate investing. And with this company, they were doing about five wholesale deals a month when I first started there. So they were doing a pretty good amount of business outside of Chicago. But then we grew it over the next four or five years to about 25 deals a month between wholesaling, flipping, you know, turnkeys. We were doing rentals, lease options, like all, all this stuff. And we were doing 25 deals a month, but spending 26 worth out the door. So it's like, Who cares? They were doing 300 deals. I remember we did 100 deals in 100 days once. Over a quarter, we wanted to do something cool like that, which was like, oh, yeah, it's so cool to say, but then it's like our bank account is like cobwebs. It's like, what the heck is going on here? That's what opened my eyes because I was young. I was in my early to mid-20s at that time, but I was learning fast. From that business, I was like in a bunch of different seats.
David Richter 2:46
So I got like a crash course in just small business and the different roles and everything, which was awesome. But then from there, I sat in what the finance seat was one of the last seats I sat in, which gave me some of the knowledge just to know what I'm looking at. How do I read a profit and loss? Like I remember asking, like people are wondering, like, oh, I'm a business owner and I don't know this. I remember asking, what's the N stand for in PNL? And the CPA is like, that's an and I was like, oh, he's like, it's profit and loss. I was like, oh, dang it. So, yeah, that's how I started. So, yeah, I didn't know I wasn't the sharpest tool in the shed when it came to money in that business until I learned and sat down and figured out, like, how do you read the profit and loss, the balance sheet, everything? That helped me tell the business story. So I hadn't known really the story up to that point.
David Richter 3:32
And then I saw like, we're doing 25 deals a month, spending 26 worth, like this story can't end well, like not the way that it's going. Unfortunately, I wish I had a great ending to that story. I wish I did, but I don't. That company kind of blew apart. People went their separate ways, did different things. That forced me into other areas.

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