Justin Colby

You know that to be the first law. And then you gotta commit to that. And I guarantee all of you say, I want an office with 100 people and I'm making 100 grand a year. No one's saying that. That's not what you want. You wanna be rich. You don't want to be working as much. But the interim to get there is you do need to work a lot, right? But then you need to work smarter.

You know that to be the first law. And then you gotta commit to that. And I guarantee all of you say, I want an office with 100 people and I'm making 100 grand a year. No one's saying that. That's not what you want. You wanna be rich. You don't want to be working as much. But the interim to get there is you do need to work a lot, right? But then you need to work smarter.

So I'm going to take a step back. I'm going to bring this conversation back to leads and conversion. You don't always need more leads. You need to convert more. And you're not even capturing the ones that are going to your website because you're not using a company like leaddetector.io.

So I'm going to take a step back. I'm going to bring this conversation back to leads and conversion. You don't always need more leads. You need to convert more. And you're not even capturing the ones that are going to your website because you're not using a company like leaddetector.io.

And so the whole cycle of this bigger and more, all of it, like everything I'm saying at this point would tell you, and I know this to be true, in most cases, I mean most, it is not better. It is actually worse. You will be worse off.

And so the whole cycle of this bigger and more, all of it, like everything I'm saying at this point would tell you, and I know this to be true, in most cases, I mean most, it is not better. It is actually worse. You will be worse off.

You will make less money because you will hire more people, you will have more costs, you'll have operational bloat, and you won't have the conversion of the leads at the pace you want, And you're not going to make as much money growing and going big. And by the way, this isn't even to mention about, you know, being able to increase profit per deal. We haven't even talked about that.

You will make less money because you will hire more people, you will have more costs, you'll have operational bloat, and you won't have the conversion of the leads at the pace you want, And you're not going to make as much money growing and going big. And by the way, this isn't even to mention about, you know, being able to increase profit per deal. We haven't even talked about that.

Now, this doesn't have anything about being bigger. But if you focused your time, energy, and attention not on hiring and training and all that stuff but actually increasing your margin of deal right instead of averaging 10 grand average 25 grand you don't have to get bigger you don't need more deals you're making more more money per deal and that is just creating efficiencies and so you know

Now, this doesn't have anything about being bigger. But if you focused your time, energy, and attention not on hiring and training and all that stuff but actually increasing your margin of deal right instead of averaging 10 grand average 25 grand you don't have to get bigger you don't need more deals you're making more more money per deal and that is just creating efficiencies and so you know

I want you guys to realize there's a lot of technology, not that that's unknown, but there's a lot of great technology like lead detector.io, like Rocketly CRM, like Rocket Skip. There's a lot of AI, you know, and you combine that with an opportunity out there to have like AI data. which can get you the most highly motivated sellers out there. REI Lead Machine is another great resource.

I want you guys to realize there's a lot of technology, not that that's unknown, but there's a lot of great technology like lead detector.io, like Rocketly CRM, like Rocket Skip. There's a lot of AI, you know, and you combine that with an opportunity out there to have like AI data. which can get you the most highly motivated sellers out there. REI Lead Machine is another great resource.

They have lists that have AI data working behind it and scrubbing 400 billion data points.

They have lists that have AI data working behind it and scrubbing 400 billion data points.

400 billion and like almost half a trillion data points finding out who's the most highest likelihood homeowner to sell you start to combine all this technology and creating efficiencies bigger just ultimately will always point to not necessarily better in our space there are a few examples that you can say bigger is better for sure But my experience has been stay small and you can keep it all.

400 billion and like almost half a trillion data points finding out who's the most highest likelihood homeowner to sell you start to combine all this technology and creating efficiencies bigger just ultimately will always point to not necessarily better in our space there are a few examples that you can say bigger is better for sure But my experience has been stay small and you can keep it all.

The Grant Cardones of the world, they weren't inherent big real estate moguls, but they surrounded themselves with people who are. So my point to those that do want to scale a business, there's difference between growing a business and scaling a business. Most of you should focus on just starting and growing a business.

The Grant Cardones of the world, they weren't inherent big real estate moguls, but they surrounded themselves with people who are. So my point to those that do want to scale a business, there's difference between growing a business and scaling a business. Most of you should focus on just starting and growing a business.

But if you do want to be the next Grant Cardone or whatever and scale, then you need to make sure you have someone by your side. You need to have experts in the field. Grant is not the financial expert. He is not the real estate expert. He does a very good job surrounding himself with people who are. And he doesn't even have to train those people. So he will pay them handsomely.

But if you do want to be the next Grant Cardone or whatever and scale, then you need to make sure you have someone by your side. You need to have experts in the field. Grant is not the financial expert. He is not the real estate expert. He does a very good job surrounding himself with people who are. And he doesn't even have to train those people. So he will pay them handsomely.