Justin Colby

but the upside is also that like we can really incentivize the value so we're taking a general area that probably would have a two million dollar type of apartment and because of how we're building the units we're gonna get it to like 3.5 million which will then lift up that area and then my thought is if we can start to control more of that area we'll kind of have this resource of a like a localized like economy that we built that lifted the values because the town of birmingham city of birmingham

but the upside is also that like we can really incentivize the value so we're taking a general area that probably would have a two million dollar type of apartment and because of how we're building the units we're gonna get it to like 3.5 million which will then lift up that area and then my thought is if we can start to control more of that area we'll kind of have this resource of a like a localized like economy that we built that lifted the values because the town of birmingham city of birmingham

They're going through a massive gentrification. The city's putting like $50 million in to create this entertainment district and our apartments are right there, like a mile away. Wow, okay. So it's strategic in that sense of like, if we can just value add this whole area, that's the game.

They're going through a massive gentrification. The city's putting like $50 million in to create this entertainment district and our apartments are right there, like a mile away. Wow, okay. So it's strategic in that sense of like, if we can just value add this whole area, that's the game.

Oof. Something I think about daily, you and I are younger parents, right? Our kiddos are young still. So I think about it. I was just, so I have a philosophy. You only fly first class kids. It happened again last night, flying home from Phoenix, flying first class. I happened to be sitting next to the coach of Ryan Serhant.

Oof. Something I think about daily, you and I are younger parents, right? Our kiddos are young still. So I think about it. I was just, so I have a philosophy. You only fly first class kids. It happened again last night, flying home from Phoenix, flying first class. I happened to be sitting next to the coach of Ryan Serhant.

And so next, you know, now like we're talking about Ryan coming, speaking at this event that we're, so that will be a big surprise. I don't want to be leaking it, but he has, anyways, I say all this to say, Um, one of the flights was a financial advisor. He was in his seventies.

And so next, you know, now like we're talking about Ryan coming, speaking at this event that we're, so that will be a big surprise. I don't want to be leaking it, but he has, anyways, I say all this to say, Um, one of the flights was a financial advisor. He was in his seventies.

He looks at me and we're having a great conversation and you know, we're just talking about life and money and blah, blah, blah. And he says, I'm going to give you the best advice I could ever give someone invest in current living. And as I just said that to you, I got shivers. Invest in current living.

He looks at me and we're having a great conversation and you know, we're just talking about life and money and blah, blah, blah. And he says, I'm going to give you the best advice I could ever give someone invest in current living. And as I just said that to you, I got shivers. Invest in current living.

He was like, I can't tell you how many incredibly wealthy people I have managed their money, been there financial for, including myself. And at the end of their life, they could care less about all of it. And all they wanted were the memories. All they wanted were the moments, the experiences. We have a mutual friend, Kent. He just talks about collecting moments.

He was like, I can't tell you how many incredibly wealthy people I have managed their money, been there financial for, including myself. And at the end of their life, they could care less about all of it. And all they wanted were the memories. All they wanted were the moments, the experiences. We have a mutual friend, Kent. He just talks about collecting moments.

And the older I'm getting, the more I'm like, fuck it. It's not about what's left behind. I don't want entitled children. I don't want the trust fund baby. I'm not saying they're bad, but more often than not, they become entitled and they don't know how to work like you know how to work and I know how to work. And I'm leaning towards, like, I'm going to let you work for it.

And the older I'm getting, the more I'm like, fuck it. It's not about what's left behind. I don't want entitled children. I don't want the trust fund baby. I'm not saying they're bad, but more often than not, they become entitled and they don't know how to work like you know how to work and I know how to work. And I'm leaning towards, like, I'm going to let you work for it.

And if there is a payday at the end of this thing, you're not going to see it until you're a lot older. And so that's where I'm leaning. I don't have a set number and whatever, and you're going to get it all. And I think it's more of a, like, I'm going to teach you how to work. You're going to go get a job, and you're going to go to college or not. I'll probably say do whatever you want to do.

And if there is a payday at the end of this thing, you're not going to see it until you're a lot older. And so that's where I'm leaning. I don't have a set number and whatever, and you're going to get it all. And I think it's more of a, like, I'm going to teach you how to work. You're going to go get a job, and you're going to go to college or not. I'll probably say do whatever you want to do.

And, yeah, you'll get it later on in life just because I just – I want to invest in my life, right? And with them, I want them to be along that journey while they're young and into their teens and twenties. Like I want to take family vacations with my 25 year olds and, you know, pay for them and do that kind of stuff. Like I'll pay for that while I'm alive and they're alive.

And, yeah, you'll get it later on in life just because I just – I want to invest in my life, right? And with them, I want them to be along that journey while they're young and into their teens and twenties. Like I want to take family vacations with my 25 year olds and, you know, pay for them and do that kind of stuff. Like I'll pay for that while I'm alive and they're alive.

You guys want to go stay at the Four Seasons and wherever the hell? Great. Daddy's got it. I'm all over this shit. But like leaving him that kind of money, I'm not the biggest proponent of it at this point. I just, it's really hit home. Invest in current living.

You guys want to go stay at the Four Seasons and wherever the hell? Great. Daddy's got it. I'm all over this shit. But like leaving him that kind of money, I'm not the biggest proponent of it at this point. I just, it's really hit home. Invest in current living.