Justin Colby

Where you pull a list of 40,000 people and cold call 40,000 people. Does it work? Sure. I've done it for years. But if you want to get targeted on deals that actual sellers are going to participate with you on, then I would actually go much more targeted, much more niche and refine the data.

So when you are pulling lists, for example, I pull all of my lists out of reileadmachine.com, reileadmachine.com. It has AI features, it has refined data, it has everything you've ever wanted to pull, right? There's over 400 billion data points in REI Lead Machine to make sure you are targeting

So when you are pulling lists, for example, I pull all of my lists out of reileadmachine.com, reileadmachine.com. It has AI features, it has refined data, it has everything you've ever wanted to pull, right? There's over 400 billion data points in REI Lead Machine to make sure you are targeting

motivated sellers so if you are going to pull a list make sure you refine the data then i take that list so let's just say you go in you start with you know miami-dade county just because i live here and it might bring up 700 000 people in the county and i'm making up a number right And from there, you refine the data to say who has the highest percentage to sell as a wholesale deal.

motivated sellers so if you are going to pull a list make sure you refine the data then i take that list so let's just say you go in you start with you know miami-dade county just because i live here and it might bring up 700 000 people in the county and i'm making up a number right And from there, you refine the data to say who has the highest percentage to sell as a wholesale deal.

And that might bring it down to 6,000. Out of the 700,000, it might bring it down to six. Then you take that same 6,000, you go over to RocketSkip.com. And I'll provide links here in the comments.

And that might bring it down to 6,000. Out of the 700,000, it might bring it down to six. Then you take that same 6,000, you go over to RocketSkip.com. And I'll provide links here in the comments.

Go over to Rocket Skip and then you refine it even more because Rocket Skip then will actually start to go and enhance the data and figure out what sellers are in financial pain with credit card debt, income, debt to income ratios, amount of loans that they have, amount of usable credit that they have. You know, do they have boat loans and car loans and home loans and credit cards and

Go over to Rocket Skip and then you refine it even more because Rocket Skip then will actually start to go and enhance the data and figure out what sellers are in financial pain with credit card debt, income, debt to income ratios, amount of loans that they have, amount of usable credit that they have. You know, do they have boat loans and car loans and home loans and credit cards and

What is the usage on the credit cards? Then it refines that data and then it might bring it down to 60 people. So from there, now you have refined data. That 60 people is the highest utilization of your time. That's the people you'd cold call, send text messages to, and likely even direct mail. The point I am getting to here for everybody is you need to refine your data.

What is the usage on the credit cards? Then it refines that data and then it might bring it down to 60 people. So from there, now you have refined data. That 60 people is the highest utilization of your time. That's the people you'd cold call, send text messages to, and likely even direct mail. The point I am getting to here for everybody is you need to refine your data.

You need to be focusing on data. And once you do that, all of the marketing widgets and tactics and strategies that you've heard about from direct mail to PPC to PPL to TV commercials to cold calling, etc., then you can refine how you attack the leads. Which brings me to the second part of how you're gonna win 2025, is make sure you focus on technology and automation. AI is everywhere.

You need to be focusing on data. And once you do that, all of the marketing widgets and tactics and strategies that you've heard about from direct mail to PPC to PPL to TV commercials to cold calling, etc., then you can refine how you attack the leads. Which brings me to the second part of how you're gonna win 2025, is make sure you focus on technology and automation. AI is everywhere.

If you are not playing with AI, if you're not in AI, if you haven't done it, used it, put it into your business, you need to be putting AI into your business. And so you need to have software like Rocketly. Rocketly is a CRM. It creates nurture follow-up sequences. It can automate conversations through email and text messaging. You can send direct mail out of it. You can cold call through it.

If you are not playing with AI, if you're not in AI, if you haven't done it, used it, put it into your business, you need to be putting AI into your business. And so you need to have software like Rocketly. Rocketly is a CRM. It creates nurture follow-up sequences. It can automate conversations through email and text messaging. You can send direct mail out of it. You can cold call through it.

But you need to make sure you have some level of automation. Now, I'll throw you back about 10 years or so. We built a big business in Phoenix market. Big office, 30 people in the office, 20 cold callers, acquisition people, disposition people, assistants, you name it. Very expensive, right? Operational bloat was very high.

But you need to make sure you have some level of automation. Now, I'll throw you back about 10 years or so. We built a big business in Phoenix market. Big office, 30 people in the office, 20 cold callers, acquisition people, disposition people, assistants, you name it. Very expensive, right? Operational bloat was very high.

And so now as I have coached thousands of people across, you know, over a decade, I try to encourage people to not create operational bloat. I try to encourage them to actually refine your business and start to use automation and AI. Nowadays, you know, ChatGPT is the biggest name within AI, but there's so many services and softwares.

And so now as I have coached thousands of people across, you know, over a decade, I try to encourage people to not create operational bloat. I try to encourage them to actually refine your business and start to use automation and AI. Nowadays, you know, ChatGPT is the biggest name within AI, but there's so many services and softwares.

But Rocketly, if you go to Rocketly.ai, you can book an appointment. Rocketly.ai, you can book an appointment there. It is the best CRM. It is the best software. It is the best nurture sequence. It is the best utility of technology and AI out there. Period and end of story.