Justin Colby

Don't do it. Because then you might ask, hey, should I do this thing? And I realized it didn't work. I'll tell you no. But the reality is it's an ever fluid business, right? Like There is a small handful of people, very small, and they have been around about the same amount of time I've been around.

Don't do it. Because then you might ask, hey, should I do this thing? And I realized it didn't work. I'll tell you no. But the reality is it's an ever fluid business, right? Like There is a small handful of people, very small, and they have been around about the same amount of time I've been around.

That literally has stuck to the same thing, doing the same thing every day, same marketing strategy, etc. And it has worked for them. For the most part, 99% of our space should diversify what we're doing. Yep. On market, off market, free and paid.

That literally has stuck to the same thing, doing the same thing every day, same marketing strategy, etc. And it has worked for them. For the most part, 99% of our space should diversify what we're doing. Yep. On market, off market, free and paid.

And give yourself the runway. Like you can't too often. I see everyone start to measure themselves 30 days in 60 days in 90 days in and they measure themselves. They critique themselves. They judge themselves or they judge, you know, they point fingers, the market, the interest rates of this, the, that. You didn't even give yourself enough time to find the success, right?

And give yourself the runway. Like you can't too often. I see everyone start to measure themselves 30 days in 60 days in 90 days in and they measure themselves. They critique themselves. They judge themselves or they judge, you know, they point fingers, the market, the interest rates of this, the, that. You didn't even give yourself enough time to find the success, right?

It's the classic book that was written in the image of like that guy three feet from gold or the little image of the guy in a tunnel, like an inch away from diamonds. And then he turns around and leaves. That's it. That's always it. It's right when it's like you need to make one last call, right? Like every sales coach has always said, it's always the 101st call.

It's the classic book that was written in the image of like that guy three feet from gold or the little image of the guy in a tunnel, like an inch away from diamonds. And then he turns around and leaves. That's it. That's always it. It's right when it's like you need to make one last call, right? Like every sales coach has always said, it's always the 101st call.

You set out to do 100 calls, make one more because it's always that call that gets you the deal. Very briefly, let's talk about REILive.co. what is meant to you, what you see is going on in the community. I built it at the end of last year to launch this year. What is happening with REI Live? Let's talk a little bit about REILive.co.

You set out to do 100 calls, make one more because it's always that call that gets you the deal. Very briefly, let's talk about REILive.co. what is meant to you, what you see is going on in the community. I built it at the end of last year to launch this year. What is happening with REI Live? Let's talk a little bit about REILive.co.

Well, you should. I mean, listen, for those that don't know REILive.co, and the running joke is it really is .co. I'm not mispronouncing it. I couldn't afford the M, right? I couldn't afford the M. So REILive.co, if you haven't seen it, heard about it, been a part of it, check it out.

Well, you should. I mean, listen, for those that don't know REILive.co, and the running joke is it really is .co. I'm not mispronouncing it. I couldn't afford the M, right? I couldn't afford the M. So REILive.co, if you haven't seen it, heard about it, been a part of it, check it out.

but it is literally $200 a month to have up to 10 calls a week, live in person, not just coaching, but actively doing the deals with you, right? Negotiating the deal, comping the deal, lean on me and my team, my general manager and myself run the calls. Anthony runs the calls. And we are actively helping you go get your first deal or second deal or gain consistency.

but it is literally $200 a month to have up to 10 calls a week, live in person, not just coaching, but actively doing the deals with you, right? Negotiating the deal, comping the deal, lean on me and my team, my general manager and myself run the calls. Anthony runs the calls. And we are actively helping you go get your first deal or second deal or gain consistency.

But the reason why I wanted to do it is I didn't want to get rich off of people anymore. And I did that. Like I said, like you said, right? You wish you had it when it was, you know, two years ago. And I've spent a decade charging 10, 15, $20,000 for coaching. And I just said, you know, God literally spoke to me and said, dude, do more deals, right? That's where I ended 2024. Do more deals.

But the reason why I wanted to do it is I didn't want to get rich off of people anymore. And I did that. Like I said, like you said, right? You wish you had it when it was, you know, two years ago. And I've spent a decade charging 10, 15, $20,000 for coaching. And I just said, you know, God literally spoke to me and said, dude, do more deals, right? That's where I ended 2024. Do more deals.

And I could have just built my business bigger, right? Spent more money, created more acquisition teams, or I could just do it with people. And yeah, I'm giving up 50%, but so is the other side. But now I'm doing more deals and I'm listening to what was told to me. And I just say, this is such a better way to win with people and get rich with people versus getting rich off people.

And I could have just built my business bigger, right? Spent more money, created more acquisition teams, or I could just do it with people. And yeah, I'm giving up 50%, but so is the other side. But now I'm doing more deals and I'm listening to what was told to me. And I just say, this is such a better way to win with people and get rich with people versus getting rich off people.

And it just feels good. It feels way better. And I enjoy it, right? I mean, we literally, after this podcast, we literally have an REI Live call to go do this exact thing, right? And so... And then there's a premium version where I'll actually buy you guys leads, right? Where I'm actually spending money as part of the membership to buy you direct to homeowner leads.

And it just feels good. It feels way better. And I enjoy it, right? I mean, we literally, after this podcast, we literally have an REI Live call to go do this exact thing, right? And so... And then there's a premium version where I'll actually buy you guys leads, right? Where I'm actually spending money as part of the membership to buy you direct to homeowner leads.