Justin Colby

understand what i'm saying and you'll be able to make real-time pivots right now today if you're a brand newbie maybe you're an aspiring real estate investor maybe you've never done a deal maybe you have a w-2 this is the creme de la creme this is going to be the most important part of you making decisions moving forward and figuring out how you can go get your very first deal

All right, so now I know you're thinking, what the hell are you talking about, Justin? What is the most valuable asset going forward for 2025? It's plain and simple. It is data. Data by far, hands down, in today's world with technology and AI, is the most valuable asset and most valuable concept I want you guys to wrap your heads around.

All right, so now I know you're thinking, what the hell are you talking about, Justin? What is the most valuable asset going forward for 2025? It's plain and simple. It is data. Data by far, hands down, in today's world with technology and AI, is the most valuable asset and most valuable concept I want you guys to wrap your heads around.

This will absolutely change how you approach real estate and business going into 2025. Now, I know here I have people on both sides of the aisle, meaning some are brand newbies, never had a deal. And then some are some seasoned veterans. You've done deals, you have a business, you're making some money. Both it is true for. Both of you need to be focusing on your data. Now let's talk about that.

This will absolutely change how you approach real estate and business going into 2025. Now, I know here I have people on both sides of the aisle, meaning some are brand newbies, never had a deal. And then some are some seasoned veterans. You've done deals, you have a business, you're making some money. Both it is true for. Both of you need to be focusing on your data. Now let's talk about that.

Now data in a general sense would simply say like downloading a list, skip tracing the list and calling that. That would be data. But I want to go way deeper. for you. Now, I've been enriching data for the better part of 12 months. Since technology and AI has really caught up, I've been really leveraging this technology and AI. And over 12 months, we've been enriching all data that comes into us.

Now data in a general sense would simply say like downloading a list, skip tracing the list and calling that. That would be data. But I want to go way deeper. for you. Now, I've been enriching data for the better part of 12 months. Since technology and AI has really caught up, I've been really leveraging this technology and AI. And over 12 months, we've been enriching all data that comes into us.

Now, as a real estate investor, how would someone come into us? Well, I use TV ads for one, I do PPC for another, and I do direct mail. So when those individuals come into us, then I immediately enrich the data to understand who I'm talking to. Now, let me take a step back because I need you to understand what I mean by enriching my data.

Now, as a real estate investor, how would someone come into us? Well, I use TV ads for one, I do PPC for another, and I do direct mail. So when those individuals come into us, then I immediately enrich the data to understand who I'm talking to. Now, let me take a step back because I need you to understand what I mean by enriching my data.

I get way deeper personal information than just a cell phone. But I do get a cell phone and I get a home phone. And by the way, getting the right data is most important. Just using some skip tracer to go get eight phone numbers that you don't really know which one is which without any type of guarantee of what is an active cell phone versus what isn't. That's not good data.

I get way deeper personal information than just a cell phone. But I do get a cell phone and I get a home phone. And by the way, getting the right data is most important. Just using some skip tracer to go get eight phone numbers that you don't really know which one is which without any type of guarantee of what is an active cell phone versus what isn't. That's not good data.

And by the way, I'll tell you guys now, stay tuned for part two of this. This episode is going to talk to you about the power of getting good data and enriched data in part two. I'll be actually telling you exactly the softwares, tools, companies, and technologies I use to do this in my real estate business. So make sure you also listen and watch number two. Now, that being said...

And by the way, I'll tell you guys now, stay tuned for part two of this. This episode is going to talk to you about the power of getting good data and enriched data in part two. I'll be actually telling you exactly the softwares, tools, companies, and technologies I use to do this in my real estate business. So make sure you also listen and watch number two. Now, that being said...

So if I have people coming into my world through an opt-in on my TV commercial, through an opt-in on my PPC, through calling me or opting into my website through direct mail, I immediately get things like their credit score. I get things like their mortgage balances. I get things like their income. I get things, you know, do they have multiple properties?

So if I have people coming into my world through an opt-in on my TV commercial, through an opt-in on my PPC, through calling me or opting into my website through direct mail, I immediately get things like their credit score. I get things like their mortgage balances. I get things like their income. I get things, you know, do they have multiple properties?

I get such enriched data that I immediately understand what is of higher value for my business and what is not. If I get a lead that comes into my website through direct mail, let's say, and I get the income score for that person, we'll have a range usually, let's say it's $150,000 to $200,000, probably not in incredibly high motivation financially to sell their home.

I get such enriched data that I immediately understand what is of higher value for my business and what is not. If I get a lead that comes into my website through direct mail, let's say, and I get the income score for that person, we'll have a range usually, let's say it's $150,000 to $200,000, probably not in incredibly high motivation financially to sell their home.

So do I put this at the top of my list of leads that are extremely motivated, extremely hot or not? Now, another opt-in might come in from my website from direct mail or maybe my TV commercials. They might have a income score that is less than 50 grand. Do I feel like that person might be in a financial position that they might be needing to sell their home? The answer is yes.

So do I put this at the top of my list of leads that are extremely motivated, extremely hot or not? Now, another opt-in might come in from my website from direct mail or maybe my TV commercials. They might have a income score that is less than 50 grand. Do I feel like that person might be in a financial position that they might be needing to sell their home? The answer is yes.

And so what this has really done for our team is we remove a lot of the guesswork. We remove a lot of the actual brute effort that my team personally as humans have to go do. And we can rely a lot more on technology and AI.