Justin Colby

And so what this has really done for our team is we remove a lot of the guesswork. We remove a lot of the actual brute effort that my team personally as humans have to go do. And we can rely a lot more on technology and AI.

So for example, the individual who comes in with a high income, do I need someone to call them right away or do I need my AI bot to maybe start communicating with them about their level of interest in selling? Well, the answer is I would rather my AI bot start communicating with them and start sending out some emails through automation to engage with that person out of the gate.

So for example, the individual who comes in with a high income, do I need someone to call them right away or do I need my AI bot to maybe start communicating with them about their level of interest in selling? Well, the answer is I would rather my AI bot start communicating with them and start sending out some emails through automation to engage with that person out of the gate.

At the very same day, I have someone who has an income score less than $50,000 a year. Do I want the bot to work that person or do I want a person to give them a call? Well, the answer is I want a person to give them a call. Now, it seems easy. It seems like that's the obvious. But what you need to start to do is create the efficiencies in this. Now, I want to go a couple layers into this.

At the very same day, I have someone who has an income score less than $50,000 a year. Do I want the bot to work that person or do I want a person to give them a call? Well, the answer is I want a person to give them a call. Now, it seems easy. It seems like that's the obvious. But what you need to start to do is create the efficiencies in this. Now, I want to go a couple layers into this.

So you got to stick with me. If this is foreign to you, stick with me. You'll understand it. Now, I also can pull a list of data from REI Lead Machine. REIleadmachine.com is where I pull all of my lists from high AI data to absentee owner data to divorce to probate to you name it, right? I pull all of it from REI Lead Machine. Now, I can take that same list.

So you got to stick with me. If this is foreign to you, stick with me. You'll understand it. Now, I also can pull a list of data from REI Lead Machine. REIleadmachine.com is where I pull all of my lists from high AI data to absentee owner data to divorce to probate to you name it, right? I pull all of it from REI Lead Machine. Now, I can take that same list.

At most people, you just go skip trace it and you either cold call it yourself or you give it to a VA or you give it to a cold calling company. Well, the reality is that's the old school way of doing it. You're not focusing on the data because there is technology. There is software. You can take that same list and enrich that list.

At most people, you just go skip trace it and you either cold call it yourself or you give it to a VA or you give it to a cold calling company. Well, the reality is that's the old school way of doing it. You're not focusing on the data because there is technology. There is software. You can take that same list and enrich that list.

You enrich the list so that you can actually have the data that I'm talking about, like credit score, like income, and so many other data sets, right? Credit availability, whether current on paying bills. I mean, honestly, guys, to some extent, I'll tell you right now, what is out there that is legal to get, it is scary how much information we can get on people.

You enrich the list so that you can actually have the data that I'm talking about, like credit score, like income, and so many other data sets, right? Credit availability, whether current on paying bills. I mean, honestly, guys, to some extent, I'll tell you right now, what is out there that is legal to get, it is scary how much information we can get on people.

But if you're going to pull a list anyways, why wouldn't you actually know who you're calling? Or even better, be efficient with how you communicate with them, right? I get a lot of deals through realtors. I get a lot of deals through wholesalers. Now, they are bringing me the seller. I don't have any real communication with the seller themselves.

But if you're going to pull a list anyways, why wouldn't you actually know who you're calling? Or even better, be efficient with how you communicate with them, right? I get a lot of deals through realtors. I get a lot of deals through wholesalers. Now, they are bringing me the seller. I don't have any real communication with the seller themselves.

But when I get deals that are directly to the seller, I would rather communicate with people who have high levels of motivation to sell rather than don't. Now, obviously, if someone is behind on their mortgage payments, or maybe they owe back taxes, that's great.

But when I get deals that are directly to the seller, I would rather communicate with people who have high levels of motivation to sell rather than don't. Now, obviously, if someone is behind on their mortgage payments, or maybe they owe back taxes, that's great.

But why wouldn't I also enrich a lot of that data to really have an educated conversation with them about how much value I can provide them and where? And a lot of that data will come back when you feed that data in to the technology. Now, I want to take another step, and I want to change the frame for you guys. This is in the real estate space. Let's just talk about business in general.

But why wouldn't I also enrich a lot of that data to really have an educated conversation with them about how much value I can provide them and where? And a lot of that data will come back when you feed that data in to the technology. Now, I want to take another step, and I want to change the frame for you guys. This is in the real estate space. Let's just talk about business in general.

I run a very high volume coaching business. Well, I want to bring the best of the best people into my world so I can actually move their needle, so I can get them their first deal or I can help them grow and scale their business. So doesn't it make sense to be able to enrich the data of a potential customer? And the answer is obviously yes. So this doesn't just pertain to real estate.

I run a very high volume coaching business. Well, I want to bring the best of the best people into my world so I can actually move their needle, so I can get them their first deal or I can help them grow and scale their business. So doesn't it make sense to be able to enrich the data of a potential customer? And the answer is obviously yes. So this doesn't just pertain to real estate.

It pertains to business as a whole. This technology is out there. The AI is out there. The communication and systemization of that communication is out there. Now, you're listening to someone who's been in this business for about 18 years. And I've built a really big business and I've scaled down the business and grew a medium business and scaled down the business.