Justin Colby

It pertains to business as a whole. This technology is out there. The AI is out there. The communication and systemization of that communication is out there. Now, you're listening to someone who's been in this business for about 18 years. And I've built a really big business and I've scaled down the business and grew a medium business and scaled down the business.

And I'm of the belief bigger is not better. efficiency is senior to bigger, right? Meaning I don't need more people. I need efficiencies in this type of stuff, operational, right, efficiencies. And so some of this operational efficiency comes in, who are we working? Where are we spending our time? Are we looking at the data set

And I'm of the belief bigger is not better. efficiency is senior to bigger, right? Meaning I don't need more people. I need efficiencies in this type of stuff, operational, right, efficiencies. And so some of this operational efficiency comes in, who are we working? Where are we spending our time? Are we looking at the data set

of what deals are actually getting done and then cross like pinging them is what I will say. I ping through what are the different layers that are all similar or the same. So we did these five deals. What are the commonalities in all five deals from the data sets that we can start to target more? And that helps us make further decisions. So right now, the other component of this is

of what deals are actually getting done and then cross like pinging them is what I will say. I ping through what are the different layers that are all similar or the same. So we did these five deals. What are the commonalities in all five deals from the data sets that we can start to target more? And that helps us make further decisions. So right now, the other component of this is

When I want to pull the trigger on do I want to spend more marketing and in what channel do I want to spend any marketing, right? Or do I want to do a little more grassroots given what the data set is giving to us? We now are in a place of societal technological AI like heavyweight stuff, right?

When I want to pull the trigger on do I want to spend more marketing and in what channel do I want to spend any marketing, right? Or do I want to do a little more grassroots given what the data set is giving to us? We now are in a place of societal technological AI like heavyweight stuff, right?

And unfortunately, what's scary is people are getting weeded out of this scenario because I don't need as many people in my own business. I just don't. Because a lot of this can be systemized and strategized in a way that I can use the technology to get 90 yards down the field. And then all I need is a closer, someone who knows how to analyze the deal and actually make the offer.

And unfortunately, what's scary is people are getting weeded out of this scenario because I don't need as many people in my own business. I just don't. Because a lot of this can be systemized and strategized in a way that I can use the technology to get 90 yards down the field. And then all I need is a closer, someone who knows how to analyze the deal and actually make the offer.

And get that actual deal. I don't need a setter. I don't need a junior closer or any of these other scalable sides. I literally just need the right data. And then I can transform that into a deal. Because more data doesn't necessarily mean you're going to get more deals. I hear this all the time, especially from more seasoned veterans, right? I need more leads. I need more leads.

And get that actual deal. I don't need a setter. I don't need a junior closer or any of these other scalable sides. I literally just need the right data. And then I can transform that into a deal. Because more data doesn't necessarily mean you're going to get more deals. I hear this all the time, especially from more seasoned veterans, right? I need more leads. I need more leads.

I got to do more PPC and PPL and commercials and direct mail. I need more. That's not always true. You need refinement. You need to be efficient on the data you're getting. So if you're out there and you're an experienced investor, if you've been around, if you've done deals, if you got something moving, the thing you need to prioritize going into 2025 is data.

I got to do more PPC and PPL and commercials and direct mail. I need more. That's not always true. You need refinement. You need to be efficient on the data you're getting. So if you're out there and you're an experienced investor, if you've been around, if you've done deals, if you got something moving, the thing you need to prioritize going into 2025 is data.

If you focus your time, energy, intention on creating efficiencies with the data you are given from your marketing and the data that you are pulling, right? You will actually not need as much lead volume to do more deals, right? And if that is going to be your focus going in 2025, you're going to actually win. There's four or five different softwares and tools that I use to do all this stuff.

If you focus your time, energy, intention on creating efficiencies with the data you are given from your marketing and the data that you are pulling, right? You will actually not need as much lead volume to do more deals, right? And if that is going to be your focus going in 2025, you're going to actually win. There's four or five different softwares and tools that I use to do all this stuff.

And none of it is exorbitantly expensive. But if you are... a seasoned veteran, and you do have a business running, then you need to be using these too. And this is what we're going to go over here on part two. If you're a newbie, these tools aren't very expensive. And really, for most of you newbies, you're thinking, Justin, getting started is the hardest part.

And none of it is exorbitantly expensive. But if you are... a seasoned veteran, and you do have a business running, then you need to be using these too. And this is what we're going to go over here on part two. If you're a newbie, these tools aren't very expensive. And really, for most of you newbies, you're thinking, Justin, getting started is the hardest part.

I'm hard to get, you know, I haven't made any offers this month or this year. Well, if you start to focus on the right people, who are the right people? It starts to make everything else easier because you can actually target the people that will actually sell you the deal versus the people who just want top dollar.

I'm hard to get, you know, I haven't made any offers this month or this year. Well, if you start to focus on the right people, who are the right people? It starts to make everything else easier because you can actually target the people that will actually sell you the deal versus the people who just want top dollar.

The biggest problem in our space, period, as real estate investors, as a moment in time, is not interest rates. It is the sellers who do not want to waver on their top dollar price. That is our hardest challenge. And yes, you can take every sales program ever invented and that will get you somewhere.