Justin Colby

The biggest problem in our space, period, as real estate investors, as a moment in time, is not interest rates. It is the sellers who do not want to waver on their top dollar price. That is our hardest challenge. And yes, you can take every sales program ever invented and that will get you somewhere.

But what will really move your needle as a newbie and an experienced investor is targeting the actual right people that might not even be motivated anymore. They might just be over the home. They might just not even care anymore.

But what will really move your needle as a newbie and an experienced investor is targeting the actual right people that might not even be motivated anymore. They might just be over the home. They might just not even care anymore.

And so if you are targeting the highest of high motivations that has such enriched data points and AI technology pulling those points over 40 years of real estate transactions and pinging the commonalities there, and then you give that person a call or you knock their door or you send them a piece of mail, the likelihood of you getting that deal goes way up. Goes way up.

And so if you are targeting the highest of high motivations that has such enriched data points and AI technology pulling those points over 40 years of real estate transactions and pinging the commonalities there, and then you give that person a call or you knock their door or you send them a piece of mail, the likelihood of you getting that deal goes way up. Goes way up.

Shoots through the roof, really. rather than just pulling some random list, giving it to a cold call company and spraying and praying is what I like to say, right? You're just using machine gun and throwing it around everywhere versus using a rifle.

Shoots through the roof, really. rather than just pulling some random list, giving it to a cold call company and spraying and praying is what I like to say, right? You're just using machine gun and throwing it around everywhere versus using a rifle.

In today's world, the technology is so great and the AI is so great that if you are not being a sniper of sorts, you're not going to really be as efficient as you need to be in 2025. You might do okay. But if you want to win at a much larger level, then your most valuable time, energy, and effort needs to be focused on data. Data enrichment and understanding the data you're pulling from the list.

In today's world, the technology is so great and the AI is so great that if you are not being a sniper of sorts, you're not going to really be as efficient as you need to be in 2025. You might do okay. But if you want to win at a much larger level, then your most valuable time, energy, and effort needs to be focused on data. Data enrichment and understanding the data you're pulling from the list.

Because you can easily just pull a list, upload it into some of the software, and it will enrich the data immediately. And then, by the way, it spits that data right back into my CRM. It spits it right back into my CRM, and then in my CRM, I have a bot that starts the communication relative to the scores that the data gave that homeowner.

Because you can easily just pull a list, upload it into some of the software, and it will enrich the data immediately. And then, by the way, it spits that data right back into my CRM. It spits it right back into my CRM, and then in my CRM, I have a bot that starts the communication relative to the scores that the data gave that homeowner.

So depending upon whether it's a 0 to 20, 20 to 50, 50 to 100, depending upon these scores, and really it goes up to 1,000, then it changes how we communicate. Like I said earlier, is it the AI bot that's going to communicate, or is it a person? And all that changes based around how the data gets fed into the CRM. And then we have the system of what and how it should be communicated with.

So depending upon whether it's a 0 to 20, 20 to 50, 50 to 100, depending upon these scores, and really it goes up to 1,000, then it changes how we communicate. Like I said earlier, is it the AI bot that's going to communicate, or is it a person? And all that changes based around how the data gets fed into the CRM. And then we have the system of what and how it should be communicated with.

Guys, I will say it again. The most valuable asset, the most valuable time spent, the most valuable thing you can be doing going into 2025 will make you win in 2025 is understanding data, data enrichment, and putting together a process to be efficient around that data. Now stay tuned for part two of this.

Guys, I will say it again. The most valuable asset, the most valuable time spent, the most valuable thing you can be doing going into 2025 will make you win in 2025 is understanding data, data enrichment, and putting together a process to be efficient around that data. Now stay tuned for part two of this.

I'm actually going to review with you what softwares am I using, what tools am I using, what technologies am I using, what is the actual system that when it goes pumps into my CRM, what is actually happening. So part two of this will be a follow-up. So you guys don't have to wonder what are all these different things.

I'm actually going to review with you what softwares am I using, what tools am I using, what technologies am I using, what is the actual system that when it goes pumps into my CRM, what is actually happening. So part two of this will be a follow-up. So you guys don't have to wonder what are all these different things.

I'm just going to tell you the ones I use, how I use it, and why it creates efficiencies in my business. So I can not worry about as volume play. I can worry about, well, worry is not the right word, but I can focus on being efficient. And when you're efficient, your profit margins go up. And I know for all my veterans, that's the most important thing. I don't care who's doing the most deals.

I'm just going to tell you the ones I use, how I use it, and why it creates efficiencies in my business. So I can not worry about as volume play. I can worry about, well, worry is not the right word, but I can focus on being efficient. And when you're efficient, your profit margins go up. And I know for all my veterans, that's the most important thing. I don't care who's doing the most deals.

Well, let me see your P&L. What's your bottom line, right? So I appreciate you guys. Again, happy holidays. I'm excited to give you part two of this coming out next week. If you like this episode and this is helpful, share it with two of your friends. I'd greatly appreciate it. And also, if you are not yet watching on YouTube, you might want to start. There's going to be a lot more graphics coming.