Justin Colby

So I say that to say, I believe in everyone going wide. I want you guys to talk to as many people as possible, right? Our boy, Brent Daniels talks about it, right? Like more conversations, the better off you're going to be because then, and where I want to take this conversation for you.

So I say that to say, I believe in everyone going wide. I want you guys to talk to as many people as possible, right? Our boy, Brent Daniels talks about it, right? Like more conversations, the better off you're going to be because then, and where I want to take this conversation for you.

then you have a sales cycle then you have a are you a good sales person or not right there's two levers that really matter marketing and lead generating and then sales yeah one is usually broken most people in at our level you're in my level most people actually feel like it's i need more leads Yeah.

then you have a sales cycle then you have a are you a good sales person or not right there's two levers that really matter marketing and lead generating and then sales yeah one is usually broken most people in at our level you're in my level most people actually feel like it's i need more leads Yeah.

I actually will tell those same people that have been around and still are like, you actually probably should be focusing on your conversion cycle more than driving in more leads. Yep. I agree. I agree. And so talk to us about your sales cycle. Talk to us about what you do, how many leads you're getting to a deal. How much are you spending cost per deal right now?

I actually will tell those same people that have been around and still are like, you actually probably should be focusing on your conversion cycle more than driving in more leads. Yep. I agree. I agree. And so talk to us about your sales cycle. Talk to us about what you do, how many leads you're getting to a deal. How much are you spending cost per deal right now?

Like give us some of the KPIs of what you run your team meetings. Like, Hey guys, You know, we have this many leads coming in. We're expecting this much conversion. We're expecting this dollar cost. We're expecting, what are you, what are you looking at when you're running those meetings?

Like give us some of the KPIs of what you run your team meetings. Like, Hey guys, You know, we have this many leads coming in. We're expecting this much conversion. We're expecting this dollar cost. We're expecting, what are you, what are you looking at when you're running those meetings?

Yeah. So it's been way quicker. That is that is the challenge that most people don't understand is the reason why people like myself or you like I do TV, direct mail, PPL. I stopped doing the PPC because partly I'm slowing down the whole national thing. I'm choosing the markets I want to be in. But people always want the fast button. That fast button a lot of times means cutting a check, right?

Yeah. So it's been way quicker. That is that is the challenge that most people don't understand is the reason why people like myself or you like I do TV, direct mail, PPL. I stopped doing the PPC because partly I'm slowing down the whole national thing. I'm choosing the markets I want to be in. But people always want the fast button. That fast button a lot of times means cutting a check, right?

I mean, do you know the number you're spending every month? What do you spend every month on?

I mean, do you know the number you're spending every month? What do you spend every month on?

Well, you're spending 30 grand a month, roughly, right? 25, 30 grand a month. Yeah. That is the fast button. That's what I tell people. Oh, you want it right now? Then just pay your way there like that. So it's the same equivalent of like Disney World, right? I go to Disney World a ton because I have my kids. I buy the fast pass every time. It is ridiculously expensive. It is $200 a day.

Well, you're spending 30 grand a month, roughly, right? 25, 30 grand a month. Yeah. That is the fast button. That's what I tell people. Oh, you want it right now? Then just pay your way there like that. So it's the same equivalent of like Disney World, right? I go to Disney World a ton because I have my kids. I buy the fast pass every time. It is ridiculously expensive. It is $200 a day.

Plus you have your normal ticket, which is like $200. So essentially it's $400 for the day, right? Just the tickets. That's not the foods. It's not everything else. Crazy. Then there's another level in Disney World where you can have an actual escort, like a VIP escort that takes you behind the scenes. You're not in the crowds. So last time we went, I paid six grand for that person, right?

Plus you have your normal ticket, which is like $200. So essentially it's $400 for the day, right? Just the tickets. That's not the foods. It's not everything else. Crazy. Then there's another level in Disney World where you can have an actual escort, like a VIP escort that takes you behind the scenes. You're not in the crowds. So last time we went, I paid six grand for that person, right?

Because I'm like, dude, I don't, I want convenience. I want speed. I want now, right? I bring up the analogy to say the same thing you're saying is people need to understand if you want that level of speed of getting your first deal and or getting consistent deal flow, you have to be ready to cut the check.

Because I'm like, dude, I don't, I want convenience. I want speed. I want now, right? I bring up the analogy to say the same thing you're saying is people need to understand if you want that level of speed of getting your first deal and or getting consistent deal flow, you have to be ready to cut the check.

That's right. And so that's the challenge that I find most people is they start spending some money. Like I have one of my coaching students that he's made a couple bucks. So he's like, all right, Justin, what do I start spending money on? I'm like, bro, you just got to be ready to spend money. over like a six month run.

That's right. And so that's the challenge that I find most people is they start spending some money. Like I have one of my coaching students that he's made a couple bucks. So he's like, all right, Justin, what do I start spending money on? I'm like, bro, you just got to be ready to spend money. over like a six month run.