Justin Colby

I'm personally going to tell you to call them. I'm going to call them. Right. Those are the people that you genuinely want to call. And so the rest you can still put through this automation. In fact, the rest you can call to the other 70. You can absolutely be calling. You can send them email. You can door knock them. You can do whatever you need to be doing.

But what is going to make the difference between the successful in 2025 versus the getting some deals done, maybe getting by is leaning into enriched data. technology and automation. Okay.

But what is going to make the difference between the successful in 2025 versus the getting some deals done, maybe getting by is leaning into enriched data. technology and automation. Okay.

And I'll say that again, the difference between the people who create ultimate success and have consistent deal flow is they're going to be focusing on enriched data, getting all the data sets to show that these people are going to be highly motivated, then leaning on technology and automation to continue funneling in communication, to continue funneling follow-up, to automate, you know,

And I'll say that again, the difference between the people who create ultimate success and have consistent deal flow is they're going to be focusing on enriched data, getting all the data sets to show that these people are going to be highly motivated, then leaning on technology and automation to continue funneling in communication, to continue funneling follow-up, to automate, you know,

offers, and being able to have a sales team that can reach out to the right people, many people. use cold calling as a strategy. I love cold calling. It has always been a part of our business. I built a cold call floor in Phoenix years ago. The challenge you have with something like that is you're getting random leads that sort of kind of maybe want to sell.

offers, and being able to have a sales team that can reach out to the right people, many people. use cold calling as a strategy. I love cold calling. It has always been a part of our business. I built a cold call floor in Phoenix years ago. The challenge you have with something like that is you're getting random leads that sort of kind of maybe want to sell.

Now, by the way, I'm not saying you can't get deals. I still get deals and many of the best of the best still get deals from cold calling. I'm not suggesting you can't. But when you take the approach of super shotgun wide and just hope that you can come up with people that have some motivation versus niching down into a subset of people that through quite literal data from data.

Now, by the way, I'm not saying you can't get deals. I still get deals and many of the best of the best still get deals from cold calling. I'm not suggesting you can't. But when you take the approach of super shotgun wide and just hope that you can come up with people that have some motivation versus niching down into a subset of people that through quite literal data from data.

says the likelihood of them selling is 880 or 800, depending upon how you want to look at the numbers, times better that they're going to be selling in a very short window of time. Why would you spend all this time and money targeting the entire state when you can target these 100 people?

says the likelihood of them selling is 880 or 800, depending upon how you want to look at the numbers, times better that they're going to be selling in a very short window of time. Why would you spend all this time and money targeting the entire state when you can target these 100 people?

And even then, why would you spend all this money and time targeting the 100 when you're really going to subset 30 out of the 100? So I'm not taking away from going wide because in some senses I still go wide. For example, I have TV commercials running. That's a very wide audience for the state of Alabama, right? It's called justinbuysbama.com. You can check out the website. Very wide, right?

And even then, why would you spend all this money and time targeting the 100 when you're really going to subset 30 out of the 100? So I'm not taking away from going wide because in some senses I still go wide. For example, I have TV commercials running. That's a very wide audience for the state of Alabama, right? It's called justinbuysbama.com. You can check out the website. Very wide, right?

And I get a lot of leads that are not perfect leads that essentially are dead leads because they're in rural areas that I don't really care about or they're not really that motivated, right? But they're interested. They're not motivated. They're curious. They're not serious. Right.

And I get a lot of leads that are not perfect leads that essentially are dead leads because they're in rural areas that I don't really care about or they're not really that motivated, right? But they're interested. They're not motivated. They're curious. They're not serious. Right.

So what I'm telling you is those that take what I'm saying right now today to be serious and to have those systems, then to have REI Lead Machine and Rocket Skip and Rocketly CRM and to combine all of that and refine the data and then refine the process of how you reach out to them. And to be able to say, OK, the first round of calls is me.

So what I'm telling you is those that take what I'm saying right now today to be serious and to have those systems, then to have REI Lead Machine and Rocket Skip and Rocketly CRM and to combine all of that and refine the data and then refine the process of how you reach out to them. And to be able to say, OK, the first round of calls is me.

The next I'm going to go into some level of automation through emails and text messages and communication and nurture and follow up, including direct mail, all of which you can do from Rocketly CRM. And I would tell you guys that level will consistently create one, two, three, four, five deals a month, depending upon how wide you go.

The next I'm going to go into some level of automation through emails and text messages and communication and nurture and follow up, including direct mail, all of which you can do from Rocketly CRM. And I would tell you guys that level will consistently create one, two, three, four, five deals a month, depending upon how wide you go.

If you have a big state, if you have a big area, or maybe you're doing it in multiple states, it'll create a deal consistency. Right. And the last thing I'll bring up right here on this episode in the three softwares I'm talking about is REI Lead Machine, Rocket Skip and Rocket Lease CRM.