Justin Colby

And when I say this, I'm talking like strange data points that it isn't about like, are they a landlord or owner occupied or have they missed a mortgage payment? Those are kind of the more traditional lists that you could have out there. Those are the ones that you could just pull from REI Lead Machine. They also have those lists.

But you want to have the best enriched data as possible so you have the best shot at finding an actual motivated seller. So you want to start with this data point from REI Lead Machine. Now, the second layer to technology that I would encourage you guys to go to is RocketSkip.

But you want to have the best enriched data as possible so you have the best shot at finding an actual motivated seller. So you want to start with this data point from REI Lead Machine. Now, the second layer to technology that I would encourage you guys to go to is RocketSkip.

RocketSkip is another software that if you take the list from REI Lead Machine, grab the list from REI Lead Machine, and you take the top, let's just say 200 scores. So the way REI Lead Machine works is is it scores people up to 1,000. If a score is close to 1,000, that has a high likelihood of being a good deal.

RocketSkip is another software that if you take the list from REI Lead Machine, grab the list from REI Lead Machine, and you take the top, let's just say 200 scores. So the way REI Lead Machine works is is it scores people up to 1,000. If a score is close to 1,000, that has a high likelihood of being a good deal.

So let's say you're only going to find people who score 800 or above as a wholesale deal, 800 or above. And so let's say you pull that list in three zip codes, and it produces, let's say, 100 people. Now, that is a highly...

So let's say you're only going to find people who score 800 or above as a wholesale deal, 800 or above. And so let's say you pull that list in three zip codes, and it produces, let's say, 100 people. Now, that is a highly...

cultivated list right that will find a lot of motivation and you take that list and you then layer on rocket skip which will further go into data sets like you know credit score credit availability um uh you know loans uh what kind of credit cards they have out there how many loans they have and he goes through another round of qualifications really heavily on the property yes and the person

cultivated list right that will find a lot of motivation and you take that list and you then layer on rocket skip which will further go into data sets like you know credit score credit availability um uh you know loans uh what kind of credit cards they have out there how many loans they have and he goes through another round of qualifications really heavily on the property yes and the person

And it will spit out another score saying out of the hundred people you already feel have the best motivation. Then there will be, let's just say, it'll spit out another score up to a thousand. Let's just say out of those hundred, it brings back 30 people.

And it will spit out another score saying out of the hundred people you already feel have the best motivation. Then there will be, let's just say, it'll spit out another score up to a thousand. Let's just say out of those hundred, it brings back 30 people.

that are between 800 and a thousand so now you have 30 of the 100 that have even higher motivation okay now what i would tell you to do and this is not going to cost you a lot of money um right so this isn't some big marketing budget then i would tell you is to have a rocketly crm now why that is imperative is this is where the technology and the ai and the automation comes in

that are between 800 and a thousand so now you have 30 of the 100 that have even higher motivation okay now what i would tell you to do and this is not going to cost you a lot of money um right so this isn't some big marketing budget then i would tell you is to have a rocketly crm now why that is imperative is this is where the technology and the ai and the automation comes in

Because you can put this list of 30 people into the Rocketly CRM. You still can put the list of 70 people, but you can put them through a communication automation funnel that can automatically start communicating with these homeowners via email, direct mail, text messages, and you can actually start calling them right through the CRM itself, Rocketly CRM.

Because you can put this list of 30 people into the Rocketly CRM. You still can put the list of 70 people, but you can put them through a communication automation funnel that can automatically start communicating with these homeowners via email, direct mail, text messages, and you can actually start calling them right through the CRM itself, Rocketly CRM.

So now let's just say you take the 30 people and I'm going to call those 30 people. That's what I would highly encourage you to do. The other 70, maybe you start some of the automation to encourage further communication with those other 70.

So now let's just say you take the 30 people and I'm going to call those 30 people. That's what I would highly encourage you to do. The other 70, maybe you start some of the automation to encourage further communication with those other 70.

But the 30 that they were a part of the REI lead machine data, then they were a part of the rocket skip data, and then you have Rocket Lee CRM, and then you've found the 30 that have... The highest level of, you know, manicured data that you basically are saying these people are selling period hands down. We just got to figure out if we can get to the right number.

But the 30 that they were a part of the REI lead machine data, then they were a part of the rocket skip data, and then you have Rocket Lee CRM, and then you've found the 30 that have... The highest level of, you know, manicured data that you basically are saying these people are selling period hands down. We just got to figure out if we can get to the right number.

I'm personally going to tell you to call them. I'm going to call them. Right. Those are the people that you genuinely want to call. And so the rest you can still put through this automation. In fact, the rest you can call to the other 70. You can absolutely be calling. You can send them email. You can door knock them. You can do whatever you need to be doing.