Justin Colby

Yeah. So it's been way quicker. That is that is the challenge that most people don't understand is the reason why people like myself or you like I do TV, direct mail, PPL. I stopped doing the PPC because partly I'm slowing down the whole national thing. I'm choosing the markets I want to be in. But people always want the fast button. That fast button a lot of times means cutting a check, right?

I mean, do you know the number you're spending every month? What do you spend every month on?

I mean, do you know the number you're spending every month? What do you spend every month on?

Well, you're spending 30 grand a month, roughly, right? 25, 30 grand a month. Yeah. That is the fast button. That's what I tell people. Oh, you want it right now? Then just pay your way there like that. So it's the same equivalent of like Disney World, right? I go to Disney World a ton because I have my kids. I buy the fast pass every time. It is ridiculously expensive. It is $200 a day.

Well, you're spending 30 grand a month, roughly, right? 25, 30 grand a month. Yeah. That is the fast button. That's what I tell people. Oh, you want it right now? Then just pay your way there like that. So it's the same equivalent of like Disney World, right? I go to Disney World a ton because I have my kids. I buy the fast pass every time. It is ridiculously expensive. It is $200 a day.

Plus you have your normal ticket, which is like $200. So essentially it's $400 for the day, right? Just the tickets. That's not the foods. It's not everything else. Crazy. Then there's another level in Disney World where you can have an actual escort, like a VIP escort that takes you behind the scenes. You're not in the crowds. So last time we went, I paid six grand for that person, right?

Plus you have your normal ticket, which is like $200. So essentially it's $400 for the day, right? Just the tickets. That's not the foods. It's not everything else. Crazy. Then there's another level in Disney World where you can have an actual escort, like a VIP escort that takes you behind the scenes. You're not in the crowds. So last time we went, I paid six grand for that person, right?

Because I'm like, dude, I don't, I want convenience. I want speed. I want now, right? I bring up the analogy to say the same thing you're saying is people need to understand if you want that level of speed of getting your first deal and or getting consistent deal flow, you have to be ready to cut the check.

Because I'm like, dude, I don't, I want convenience. I want speed. I want now, right? I bring up the analogy to say the same thing you're saying is people need to understand if you want that level of speed of getting your first deal and or getting consistent deal flow, you have to be ready to cut the check.

That's right. And so that's the challenge that I find most people is they start spending some money. Like I have one of my coaching students that he's made a couple bucks. So he's like, all right, Justin, what do I start spending money on? I'm like, bro, you just got to be ready to spend money. over like a six month run.

That's right. And so that's the challenge that I find most people is they start spending some money. Like I have one of my coaching students that he's made a couple bucks. So he's like, all right, Justin, what do I start spending money on? I'm like, bro, you just got to be ready to spend money. over like a six month run.

Like do not get scared on month two or month three that you haven't made money back because you need a sales cycle. You need to bring in the leads, nurture the leads and then convert. And so I tell people all the time that like, if you aren't there to run for six months, don't do it. Put in the sweat equity, right?

Like do not get scared on month two or month three that you haven't made money back because you need a sales cycle. You need to bring in the leads, nurture the leads and then convert. And so I tell people all the time that like, if you aren't there to run for six months, don't do it. Put in the sweat equity, right?

I mean, even something like iSpeeds, their program, like relatively cheap leads for 30 bucks or whatever they are like, fine, do that. Don't go spend 15 grand on TV for one month and freak out and then go, I'm screwed, right?

I mean, even something like iSpeeds, their program, like relatively cheap leads for 30 bucks or whatever they are like, fine, do that. Don't go spend 15 grand on TV for one month and freak out and then go, I'm screwed, right?

Oh, my market. GB Edge. Exactly. Right? That's not the game. So speak to the person that might be growing a little bit. You know, the transition between getting your first handful of deals and then growth, right? So you and I are part of Masterminds Together. Yeah. you know, I'll go and speak on scaling and growing and scaling, but scaling is on the other side of this, right?

Oh, my market. GB Edge. Exactly. Right? That's not the game. So speak to the person that might be growing a little bit. You know, the transition between getting your first handful of deals and then growth, right? So you and I are part of Masterminds Together. Yeah. you know, I'll go and speak on scaling and growing and scaling, but scaling is on the other side of this, right?

You're at the point of scale. Tommy's at that point of scale. Most people, most are either just getting going or potentially growing, right? They've done five, 10, 15 deals. They've made a couple bucks. They have some confidence. Now we need them to grow. Their business needs to grow. Talk to that guy or girl who's trying to grow their business.

You're at the point of scale. Tommy's at that point of scale. Most people, most are either just getting going or potentially growing, right? They've done five, 10, 15 deals. They've made a couple bucks. They have some confidence. Now we need them to grow. Their business needs to grow. Talk to that guy or girl who's trying to grow their business.

Yeah. You know, listen, I've done this business for almost two decades, this business. Right. Yeah. And I think there's a lot of people that don't give enough. I don't want to say respect to it, but like credence is a word that comes like you can't measure the stick to me. Sure. Right. I've done it for two decades. That's a long time.