Justin Colby

It was, I was like, Oh my God. But every time I'll tell you every time, if you're listening, um, It always comes back over time. Where people get crushed is when they get in front of their skis, it could be 25 grand, it could be 100 grand, or even in my case was quarter million dollars, and they stop marketing and they stop working the leads. And that combination is deadly.

It was, I was like, Oh my God. But every time I'll tell you every time, if you're listening, um, It always comes back over time. Where people get crushed is when they get in front of their skis, it could be 25 grand, it could be 100 grand, or even in my case was quarter million dollars, and they stop marketing and they stop working the leads. And that combination is deadly.

That's where people lose a lot of money is because the leads are already in your database. And if you give up on working those leads, we do deals all the time that the lead is six months old. The lead is 12 months old. The lead is two years old. And we'll close them because we have a nurture sequence. And again, that money has already been spent. So go get the money back, right? Cover your cost.

That's where people lose a lot of money is because the leads are already in your database. And if you give up on working those leads, we do deals all the time that the lead is six months old. The lead is 12 months old. The lead is two years old. And we'll close them because we have a nurture sequence. And again, that money has already been spent. So go get the money back, right? Cover your cost.

And so I would encourage everybody to realize like, A, be aware of your financial situation. But also, you know, you need to understand the KPIs that Jason is talking about of how are you going to go get those deals? How are you going to be able to monetize and get your money back? Because unfortunately, people stop spending money and they kind of get frustrated and quit.

And so I would encourage everybody to realize like, A, be aware of your financial situation. But also, you know, you need to understand the KPIs that Jason is talking about of how are you going to go get those deals? How are you going to be able to monetize and get your money back? Because unfortunately, people stop spending money and they kind of get frustrated and quit.

And that's where they're going to lose money.

And that's where they're going to lose money.

Absolutely.

Absolutely.

That's right. I tell my team, like, I don't care about weekends. Like, not in our space of real estate. I think there's a lot of people who, like, oh, I own a business to have more time. I got to shoot all you guys straight. Owning a business actually goes the other way for a long period of time is you actually have less time. And because, like...

That's right. I tell my team, like, I don't care about weekends. Like, not in our space of real estate. I think there's a lot of people who, like, oh, I own a business to have more time. I got to shoot all you guys straight. Owning a business actually goes the other way for a long period of time is you actually have less time. And because, like...

I was talking to my general manager the other day is some leads came in rather late at night my time. Now, I'm East Coast and he's in Arizona still. So I literally saw the leads come in and I called them and I said, you need to go get these. Not for any other reason, but I knew he would do it. Right. Because it was what, nine o'clock my time.

I was talking to my general manager the other day is some leads came in rather late at night my time. Now, I'm East Coast and he's in Arizona still. So I literally saw the leads come in and I called them and I said, you need to go get these. Not for any other reason, but I knew he would do it. Right. Because it was what, nine o'clock my time.

So seven o'clock in Arizona or maybe it was six o'clock.

So seven o'clock in Arizona or maybe it was six o'clock.

Well, my rest of my team would have been like, I mean, it's six o'clock. Right. Like I'm done for the day. And I'm like, fuck, no, you're not like I just spent money on that lead. Yeah. Go get that lead.

Well, my rest of my team would have been like, I mean, it's six o'clock. Right. Like I'm done for the day. And I'm like, fuck, no, you're not like I just spent money on that lead. Yeah. Go get that lead.

100%.

100%.