Justin Mitchell

It was early access before that.

So they weren't even able to, you know, get in without like an invite code.

So March 2020, we were actually going to do this at South by Southwest, but then COVID hit and we had to do everything digitally.

Yeah.

So churn is improving all the time, but probably very awful for us.

And we don't measure it on revenue right now.

It's definitely on usage.

Yeah.

So we're seeing it based off of active users on a daily basis.

We definitely have a cliff.

If you start sending group messages, you never churn.

If you're a group messenger, for some reason, that's a huge sticking point and you just start to stay with the product.

If you've never sent like a group message, we definitely see you churn early.

So a lot of what we're doing right now is kind of like optimizing in funnel stuff as soon as you get in, like introducing them into the concept of group messaging.

Here's a channel.

Here's how you create one.

Here's how you invite more people.

And there's so much that we need to do to improve on that.

Like I said, it's a weird concept.

It's a different way of working.